Category: Augmented Reality

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Augmented Reality(AR) is disrupting the conventional methods of building and presenting a product in every industry and the Real Estate is no exception. Augmented Reality in Real Estate has major contributions that will build a new phase of this industry and it’s offerings go beyond what meets the eye. In this informative blog, we will focus on how AR is changing the game in a way that is beneficial for both the buyer and the realtor. The following is a detailed description of all the possible advantages of AR in Real Estate. Let’s have a step-by-step look into what AR has to offer in this industry.

Real Estate Virtual Design of the structure:

Augmented Reality in Real Estate has advantages to offer for the construction company other than just the buyers. One of them is being able to project a high-resolution AR view of an interactive 3D model of the planned structure, allowing them to see intricate details and make changes within the plan before a PoP structure is made. This could help them make a more informed decision and save them a lot of time, money, effort while eradicating human error.

Interactive AR brochure, floor, and model plans in Real Estate:

A common benefit that both realtors and buyers can reap by introducing AR in Real Estate is having AR integrated floor plans, brochures, and model plans. A 3D interactive floor plan viewed in AR will give the buyer a real-time idea of how the structure is planned from within, whereas an interactive 3D model of the whole structure viewed in AR upon scanning a specific marker on the brochure will give the buyer an idea of how the structure looks from the outside along with its surroundings.

A 360-degree Mixed Reality(mixture of AR and VR) view of a model apartment in a building can be viewed by the buyer in the realtor’s application. All of these features combined help the buyer make a much more informed decision at the comfort of not having to move around to do so. This will not just help the Realtor close more deals faster, but will also position their brand as forward-thinking in the buyer’s perspective, proving the fact that integrating AR in Real Estate is a win-win situation for both the parties.

Locating properties nearby with AR navigation:

The most difficult part of buying a house is finding the perfect one. And the drawbacks of using mainstream maps makes it even worse. Solving this problem is one of the major advantages of incorporating AR in Real Estate. Not satisfied with the AR view of the property’s inside out and want to check it out physically? Well, AR can help you get to the location by using a mixture of AR and geolocation to ensure your ride to the destination is fun and pretty accurate. These features combined will make the whole buying process much more informative and agent-free.

Interactive Augmented Reality integrated sales office:

Imagine a potential buyer walks into a sales office of a realtor and enters a room where all the previous and upcoming projects can be viewed in interactive AR models. What would be the buyer’s take on the brand?

Without a second thought, the buyer concludes that the realtor is doing everything possible in trying to provide him/her with an interactive opportunity to make a more informed buying decision while showing their ability to give attention to quality and minute details. The buyer sub-consciously positions the brand as a forward-thinking one and probably even considers buying a space. The result being the realtor closing more deals, positioning his brand highly and being the talk to the town since the buyers are sure to mention the experience with their peers. This only concludes the fact that AR in Real Estate is here to stay and is changing the process of buying spaces, one deal at a time.

Home decor and assistance with Augmented Reality:

The contributions of AR in Real Estate do not stop at the purchase. Realtors can incorporate the feature of revamping the interiors of the property post-purchase and save the client a lot of hassle. The features could include being able to choose from a wide range of options for:

  1. Colour of any particular wall of the property, inside and out.
  2. Major changes can be made in the kitchen, from equipment to color options to ensure that the kitchen is not just modernized, but also sleek and elegant to look at.
  3. From chandeliers to furniture, bedrooms to bathrooms, and gardens to terraces, clients will have a wide range of accessories from trusted brands to choose in order to renovate their personal spaces in a way that is as unique as their personality.
  4. Broken tap or leaking pipes, fix all the household troubles by just pointing the camera on the problem and getting assisted in these exhausting tasks by AR. Regular household issues will have a default set of instructions based on the problem, and complex problems will let the client get in touch or book an appointment with an associate.

Incorporating Augmented Reality in Real Estate is clearly a very smart move considering its contributions in all aspects of building a structure, right from building to selling and beyond. Not to forget the plethora of benefits it has to offer for both, the realtor and buyer.

Similarly, PlugXR is providing a truly end-to-end AR solution on its first-of-a-kind and fastest Augmented Reality Creator platform. Right from creating an AR experience to publishing a white-label app on Android & iOS, PlugXR ensures there is no coding required and absolutely no dependency on a developer, software or hardware.

With easy migration between SDKs and a ton of other features which are mentioned in detail in this Blog , PlugXR is leaving no stones unturned in making the creation of AR easy and accessible for mainstream adoption, thus establishing ourselves as the pioneers in this technology, one app at a time.



Augmented Reality(AR) is an exciting technology that superimposes a computer-generated image, video, animations or audio file into the user’s real-world background. It is a seamless combination of real and virtual worlds which makes any normal picture or video much more informative and fun for the user by adding a few layers of digital information.

The term “AR” was coined by a Boeing researcher named Tom Caudal in 1990. The first commercial AR application was developed for BMW’s advertising purposes by German agencies in Munich in 2008. AR has come a long way ever since.

HOW Augmented Reality WORKS?

As amazing as this technology looks, AR is actually an integrated combination of the following technologies, collectively called Computer Vision:


S.L.A.M stands for “Simultaneous Localisation and Mapping” and it is a technology that understands the physical world through feature points. This makes it possible for AR applications to recognize 3D objects & scenes to overlay digital interactive augmentations which are dynamic enough to change its position as per the user while being able to instantly track the world.

Depth Tracking:

This sensor helps measure the distance of the object from the AR device.

Image Processing and Projection:

This technology helps in collecting data by using camera lenses (Processing) and Projecting this data on a surface to view.

AR can be used on a wide variety of screens and devices:

Mobile devices(smartphones and tablets):

AR saw exponential expansion when it was made available to use on mobile devices. This not just made it easy to access this technology, but also made it possible for mainstream adoption. Hundreds of companies across the globe have integrated AR into their applications which are available on Android and iOS.

PC and connected TV:

AR on PC and TV works by scanning a tracker through the webcam and display the associated content on the screen. This process could be quite cumbersome and is usually not preferred.


displays, glasses, and lenses: Microsoft, Facebook, Google, and many others have created their AR Headsets which makes AR a part of your entire field of view, allowing users to see intricate details of 3D images and interact with natural-feeling holograms for more life-like AR experiences.

Augmented Reality SDK:


Software Development Kit(SDK) is a quintessential part of creating an AR experience. The AR experience is built on a 3D game engine like Unity3D by using an SDK. Market-leading SDK for a smooth and seamless AR creation are PTC’s Vuforia, Google’s ARCore and Apple’s ARKit. These 3 SDKs tend to make AR creation more detailed, immersive and hassle-free.


AR is a very vast subject and it is very well differentiated into different types based on the functionality of the technology to best suit the needs. Let’s have a look into the features of various types that this technology has to offer. On a very widespread basis, AR can be put into 2 classes:


This type of AR needs a trigger/marker that initiates the augmentation. These could be further classified into 3 types based on the marker that is being tracked:


This requires an image as a marker. When the image is scanned, augmentations related to the marker either explain or enhance the image using digital superimpositions. Ex: An image with AR integrated into it can be used as a pamphlet to describe a product. This can down manually work and human error, thereby ensuring that the product information is conveyed effectively.


A real object can be used as a marker/tracker, which upon being scanned by an AR device, initiates the augmentation which explains or enhances the original object. Ex: A product (object) that has AR integrated into it could show you the details and customer reviews when scanned.


This type of AR uses a human face as a tracker and is responsive to the view of the object as it changes. This type of AR also utilizes motion tracking to identify the right degree of augmentation for the face. Ex: Sephora’s Virtual Artist app tracks the face and allows users to virtually apply various types of cosmetics.

View-based/Marker-less AR:

This type of AR does not require a reference field and an AR experience of your choice can be projected on any random background.


This type of marker-less AR uses a clear and well-lit surface to portray an AR experience, thereby enhancing the original environment. Surface recognition is key in this process. Ex: By tracking the surface of your house, you can visualize a 3D model of a piece of furniture and check if it fits into the existing environment in real-time.


This type of marker-less AR combines geolocation, enabling a particular/significant character to guide you to your destination in a very unique way. This has huge potential in Indoor Navigation and could guide a person to the desired place on a huge campus and to view dynamically relevant information as per the current location.


augmented reality

The Market capital for AR by 2022 is estimated to be around USD 160 billion (Statista AR/VR Market Size Prediction). This is around 4 times more than the estimated market capitalization of Virtual Reality in 2022. This is major because of AR’s major contributions in the following industries:

Real Estate:

AR can bring brochures and floor maps to life and also immerse prospective clients in the construction project like virtually walking them around a new apartment concept.

Education and Training:

Be it giving an unforgettable presentation to have the audience’s undivided attention or training your employees to tackle real-time situations, AR has got this segment covered.

Travel & Tourism:

AR in tourism has great potential to enhance travelers’ experiences by providing useful local information, navigation guides, and translations. Exploring a new place will be all the more fun with AR.

Interior Designing & Furniture:

Right from virtually designing a piece of furniture to revamping the interiors of a house by virtually visualizing a paint color or 3D model of the furniture, AR has a lot to offer in this sector.

Advertising & Branding:

AR is disrupting the conventional ways of advertising by rendering digital advertising more interactive to the consumer, thereby positioning the brand as a forward-thinking one in the consumer’s mind. AR is benefitting this industry in all verticals, right from packaging, displaying and marketing the product.


AR is driving the automotive industry at light speeds and major automobile brands are leaving no stones unturned in proving otherwise. Right from designing a car, training staff in maintenance and repair and giving the consumers an experience straight out of a sci-fi movie, AR is fueling this industry to reach new heights.


AR is changing the way Millenials shop and they couldn’t be happier. Virtually trying on 3D products or visualizing a 3D product at home, AR is the best deal when it comes to retail.


AR is a healthy introduction to the world. It’s contributions in healthcare go beyond what the eyes see, literally. Learning the functionality of an organ in detail, diagnosing an illness or looking for the safest surgery procedures, AR has this noble industry covered.

Print & Media:

Integrating AR into magazines can bring it’s content to live and also enable readers to shop the product directly. It could also help enhance the interactivity and engagement with the customer thereby bringing simple texts and pictures to life.

How PlugXR play a crucial role in the World of AR?


PlugXR’s fastest and first-of-its-kind AR Creator Platform helps in creating immersive and detailed AR experiences with easy drag and drop options without any coding skills.

PlugXR Creator Platform has a cutting edge over other AR platforms in providing a truly end-to-end AR solution, right from creating a wide range of AR experiences with advanced animations using any SDK to publishing an AR app, all of this without any dependence on a developer, hardware or software. These features collectively are guaranteed to save about 50-70% of the cost and time for development.

Check out the blog (AR Developemt ) that explains our platform inside-out and understand how PlugXR is growing to be the pioneer of AR platform providers.


Augmented Reality(AR) is changing the way we look at everyday things. Literally! Want to know how Augmented Reality in Retail is enhancing the shopping experience to create an individualized and17 unforgettable customer journey while being very beneficial to the retailer as well? 

Augmented Reality in Retail Industry creates a more cohesive experience by bridging the gap between offline and online shopping to become a very feasible way of capturing the audience’s interest, encouraging them to engage and interact with the brand, thereby reaching a larger customer base and boosting conversions. Forward-thinking retailers like Amazon, IKEA, Lenskart, Target, Wayfair, and others are already implementing AR in their changing rooms, websites and loyalty apps – and customers are responding, loud and clear. Let us see how AR in Retail is changing the way millennials shop.

Increase Brand and Product Awareness Augmented Reality in Retail Industry:

The retail industry is a very competitive space and constant upgrade in operations is key to long-lasting success. Apart from upgrading the quality and choice of products, a brand gains better recognition when customer experience is upgraded as well. Augmented Reality could be the retailer’s solution to sustainable, long term strategy to enhance customer’s shopping experience and set themselves apart as innovative and modern to the millennial shopper. Augmented Reality is the future of a retailer’s online and offline presence and ultimately will determine their presence and positioning in the consumer’s mind.

An outstanding example is that of Airwalk who created an “invisible” pop-up shop, promoting the limited-edition Airwalk Jim by using AR and geolocation. To purchase the shoe, customers had to download Airwalk’s app and go to a virtual pop-up store location resulting in UDS 5 million in earned media and a successful brand awareness campaign.

Try-On Virtual 3D Products:

Are you tired of waiting in the long queue or even going out shopping? Well, Augmented Reality has taken trying on products to an all-new level. You can now try on products at home or at the store. A lot of brands have opted for AR and integrated it into their apps to provide consumers with an insightful visualization of the product to improve their experience with the retailer. The consumer will be more likely to make a purchase from the retailer going the extra mile to ease his decision making because they will feel confident that the product works for them.

Lacoste’s LCST Lacoste AR app allows customers to try on shoes virtually.

Sephora’s Virtual Artist app to show users how makeup products will look on their faces.

Lenskart has integrated AR into their app and shows users how a particular spectacle will look on the user’s face.

Virtual Display Of Products at Home:

It has always been very difficult for consumers to visualize how a certain product will look at their home. Not anymore. AR can help users see a 3D model of the chosen product at their home and decide if it matches the environment. All of this at the comfort of sitting at home. Consumers now have the option of choosing from a wide range of modifications to see a real-time view of the room post all the modifications, allowing the retailer to provide customized modifications based on user’s preferences.

Furniture leader IKEA integrated AR into its app helping users visualize how certain furniture would look in their house and make a wiser decision.

Similarly, Home Depot and Asian Paints integrated AR into their apps which allows users to see how a paint color looks in a room. The AR technology considers lighting, objects, and shadows in the room so that users can get a realistic portrayal of how the paint color will look in real life.


Information Accessibility Augmented Reality in Retail Industry:

In an era where at least 60% of the millennial shoppers look up product information and prices on their mobile phones, AR could be the solution to help them make a more informed decision. AR can also fill the gap wherein consumers want to know how others feel about the product post-purchase. Furthermore, AR in the Retail Industry helps retailers collect more information about customers, enabling retailers to offer personalized loyalty programs, with individualized rewards by using an analytical tool.

American Apparel created an Augmented Reality App that allows customers to scan signs in the store and gather product information, including color options, pricing, and customer reviews.

Reduce Returns:

Have you ever returned a product that you ordered online because it either didn’t fit properly or did not look like the way it was shown on the website? Well, we have all been there. But not anymore. Augmented Reality is opening up a world of possibilities wherein the user can try and visualize an informative and interactive 3D model of the product.

The ability to visualize a virtual representation of products in 3D and integrate it into their environment enables shoppers to make better judgments. Once they have made an informed decision, they may either buy directly or go to the store to complete their purchase. This maximizes the probability of them being satisfied with their purchase once received, thereby cutting the rate of products returned post-purchase.

Retailers can use this technology in multiple other ways that will help them increase revenue and boost customer experience.

Retailers can use Augmented Reality to merge virtual selling space with their physical ones, overcoming physical barriers, cost-effectively. For example, retailers could change the look of an environment and renew the product selection on display or add a window where there is none in their store.

  1. Retailers can use Augmented Reality to display more stock that cannot fit into their limited selling space and can finally compete on product selection with brands with more space.
  2. Indoor Navigation using AR and geolocation can prove to be very useful to guide consumers to their desired retailer in a mall. Huge retail stores can use indoor navigation within the store to guide consumers to the shelf which contains their desired product. AR can also help with shelf identification, for example, to check the status of store aisles, providing warnings if an item is misplaced.


Although Augmented Reality is becoming mainstream, it is still an exciting and unique technology to deal with. With numerous advantages and no downsides, AR is massively going to change the way millennials shop, both online and offline.

Just like Augmented Reality is making shopping easier, PlugXR is ensuring AR development is made easy and feasible for everyone to adopt it.

Read ( to know how PlugXR is changing the game of AR development.

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ar development

Augmented Reality(AR) is drastically going to change the way we learn, shop, and visualize everyday objects in the upcoming years. Major brands like IKEA and Amazon, to name a few, have implemented AR development into their businesses to have an upper hand over their competitors in trying to provide their customers with an interactive experience with their brand. The Market capital for AR by 2022 is estimated to be around USD 160 billion (Statista AR/VR Market Size Prediction) due to the crucial upgrade it can incorporate within various industries like Education, Real estate, Healthcare, Retail, Manufacturing, Navigation, Automobile, Fitness, Entertainment & Infotainment and many more. But what is stopping AR from gaining mainstream popularity among a lot of businesses in the market provided the plethora of advantages it has to offer? 

This blog briefly summaries the limitations of Augmented Reality development in the market and provides a fitting solution.

Limitations Of AR Development:

The major challenge for Augment Reality development in the market is because of a few factors that will slowly diminish as AR gains popularity in the future.


People have associated AR with gaming and aren’t educated enough to see a world full of possibilities and advantages that AR has to offer in other industries. This will only resolve when they see the real-time application of AR in other industries.

Cost and time: 

Augmented Reality development is not very convenient for a lot of businesses because it is a costly and time-consuming affair.


Creating and maintaining an AR app would require a dependency on developers, software and hardware during various steps of the process.

Lack of Proven Business Models: 

A lot of businesses do not see the need for AR as they believe it might not give consistent and promising results when compared to conventional methods of branding and customer interactivity.


It is going to be a while before people start accepting AR as a part and parcel of life just like the time when the internet and smartphones were introduced to the world.

Possibilities Of AR Development:

The stigma associated with AR has blinded people from seeing the bright side of the technology. The advantages are endless and will help the business right from building a virtual concept of the product, training their employees, appealingly presenting their product, helping the user understand the product in a detailed way and make a wiser decision by enhancing interactivity. 

Let us imagine you are a business owner and a sales representative from a firm that provides tailored Augmented Reality development solutions for specific businesses, quotes you upwards of USD 5000(excluding license fees) and about 200+ hours for the complete Augmented Reality development and around USD 100 and 10+ hours every month as maintenance of the application. By rationally thinking this through, you will reconsider Augmented Reality development for your business due to the following:

  1. -The high cost of development.
  2. -Time-consuming process.
  3. -High dependency on Developers.
  4. -Migration between SDKs is not feasible.
  5. -Cost of content creation.
  6. -Is AR mandatory for my business?

You realize that Augmented Reality is not mandatory for your business, but it is good to implement it because of the overwhelming response your business will receive from the audience for providing a unique and interactive purchase experience which will, in turn, boost sales and assure the loyalty of the customer.

You start wishing how all of this wouldn’t be so expensive and time-consuming, yet wouldn’t compromise on the quality of work.

We, at PlugXR , have the right solution for you.

Why PlugXR is Unique Platform AR Development?

PlugXR’s fastest and first-of-its-kind PlugXR Creator Platform helps you to create immersive and detailed AR experiences with our easy drag and drop option without any coding skills. 

You surely would have landed on a few drags and drop PlugXR platforms while you were researching an easier and efficient alternative for Augmented Reality development. But what makes PlugXR stand apart as a one-stop end-to-end AR solution provider is mentioned below: 

Every other drag and drop platform requires you to be dependant on a developer to create an AR app for the first time. We assure zero dependencies on a developer to create an app and maintain it further.

  1. We make creating an Augmented Reality app so much simpler by providing Play Store and App Store publish-ready files (.apk, IPA and source code) in the platform instead of downloading Android Studio or XCODE to publish your app on Android and iOS. This eliminates both Hardware and Software dependency.
  2. Our cross SDK support feature lets you build an AR app on an SDK of your choice. Not just that, you could also shift from one SDK to another while building an app without losing any development done earlier. This feature offers you flexibility unlike any other platform and also completely rules out the dependency on the SDK provider as well.
  3. PlugXR platform also supports the most advanced animations, call to actions, asset support(2D and 3D), images, particle effects and a lot more. Our asset converter helps in optimizing your assets to a format that is supported for Augmented Reality development.
  4. Since the PlugXR platform is a browser-based cloud platform, you can access it from anywhere with NO hardware dependency.
  5. The Reports & Analytics feature helps you keep a real-time tab on the Augmented Reality development process.
  6. All these features collectively save you at least 50% of the cost and about 50-60% of the time as compared to other drag and drop platform providers in the market. 

How does the PlugXR Platform Work Augmented Reality Development?

The PlugXR Creator helps you build immersive AR experiences on market-leading SDKs like Vuforia, ARKit, and ARCore. You can now create a new white-label app of your own (on Android, iOS or both), integrate into your existing app or the PlugXR app (on Android, iOS or both) or on WebAR (browser-based cloud experiences). Your app can contain Marker-based AR (image tracking), Markerless AR (surface tracking) or WebAR (browser-based cloud application) experiences. 

Right from creating an Augmented Reality experience to publishing your app on Android or iOS, we have you covered. This only assures that we are standing true to our promise of providing you with an end-to-end AR solution. 

What are you waiting for? Visit and create your first AR experience now.

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