Category: Augmented Reality

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Augmented Reality can be considered as a very important marketing tool for many companies over the last few years. It is a great tool for attracting new customers and augmented reality has moved to the retail and eCommerce industry. If the stats are to be believed, the retail sector will showcase 5% of the augmented and mixed reality software market by 2022. This technology has gained a lot of importance and popularity across the globe. Augmented Reality is not just about overlaying the camera with 3D generated objects. It can be very useful for retailers in improving their marketing strategies and generating high revenue. AR is utilized not only for game geeks and tech giants but also considered as a very popular technology among big traders. Augmented Reality in business helps to raise sales dramatically. All the big giants are using augmented reality to upgrade their sales and market presence. This is achieved by boosting the purchasing experience and customer interaction. 

Augmented Reality in Business to boost Sales:

AR in business can be considered as an emerging trend within sales and marketing strategies. This will allow the brands to give their customers a unique experience with easily tapping into their mobile devices.

Try products before purchasing it:

Potential customers always prefer to try products prior to purchasing them. AR shopping experiences can be considered as one of the rising trends in the retail industry. This gives customers the power to try clothing items, a vast range of home-related products and even try on makeup without any need to directly interact with them. Augmented Reality removes the need for a large physical inventory. This will allow the customers to try plenty of items in order to search for one of the best that will meet their needs.

Giving a new look to branding materials:

If you opt for AR in business then it has the power to take the branding materials like the brochures and business cards to the next level. Users can simply use their mobile devices to scan the printed materials that will give them additional information and different ways to get in contact with the brand. For example, A user can scan a business card in order to present different contact options that will allow the clients to get in touch with just a single click through call, email or even Linkedin.

Providing assistance through Augmented Reality:

AR in business has a great potential to add digital components on top of any physical products and locations. Clients can simply scan the object or product to pull up the AR experience. This will help to give additional information about the product or showcase some brand-related experience. The AR application is used in various industries and markets. 


A major role in improving B2B Sales:

B2B sales can be considered as the most significant area in which AR plays a very important role. Using salespeople with flyers and brochures and PowerPoint presentations can be considered as an old school method. Whereas customized augmented reality application provides a virtual 360-degree look of the product. It can allow the clients to interact with the product in a detailed way from a high-level overview to a granular inspection of the components.

Creating a buzz around the brand:

AR can also be used as a part of marketing strategy and indirect sales. It plays a very important role to enhance the status of the brand that can result in a significant buzz for a brand. It is a new phenomenon for people and an AR experience is well designed to create long-lasting memories. Companies can generate millions of dollars if such types of strategies are employed. In a competitive market, a well designed augmented reality campaign can differentiate it from the peers and establish a name for itself.

Augmented Reality in Business can be beneficial for customers:

  1. An augmented reality 3D product presentation can enhance customer engagement by displaying the products in a virtualized manner in the physical environment. 
  2. Saves the time of customers by allowing them to try on different products.
  3. eCommerce websites can allow their customers for online personalization and customization of the products.
  4. This will boost digital marketing in which information is added to the physical object in the form of video, lines of texts or an image. 

PlugXR: A great platform to boost Sales

PlugXR will help you to create detailed and immersive AR experiences with a simple drag and drop option without writing a single line of code. Just as Augmented reality is helping to boost sales, PlugXR is assuring that AR development is made feasible and easy for all the businesses to adopt it. There are many businesses that wanted to incorporate augmented reality with their products but the thing that was pulling them back is high cost, time and a lot of dependencies. Businesses can simply opt for PlugXR without worrying about time and the cost of development. It provides advanced reports and analytics which is very beneficial for them to keep a proper check.

Augmented Reality is the latest and trending technology that has the power of transforming any industry or business and enhancing the interaction with the users. Companies that have already implemented this technology have proven to be an effective approach to increase the competitive advantage by improving the experience and customer engagement. AR will surely help to upgrade the user experience that will lead to an increase in sales and business opportunities.


Business Cards can be considered as a very important part of life that helps to exchange contact details and turn a short meeting into a very valuable long-term contact. Exchanging business cards can be considered as the best way to make new business contacts and to stay connected with each other. It is considered to be very old-fashioned in the age of advanced technology. It is very difficult to manage these business cards as they easily get lost. Maintaining contact information in a digital address book can be a very difficult job. In today’s advanced world there are so many alternative options available to maintain your business cards that will indeed ease your work. Now you no longer need a separate drawer filled with business cards to follow up with your connections. One such option available is the Augmented Reality Business Card.

Augmented Reality has gained a lot of importance over the years and its popularity can be tracked from the day Pokemon Go was introduced. Augmented Reality is always offering a new way of interacting with people, colleagues, and people around the world. AR makes use of everyday devices like smartphones and tablets to overlay virtual objects over the real world. There are multiple examples of augmented reality in use today without any realization that you have already interacted with AR experiences. AR business cards have already become the latest trend due to its innovative nature. It surely plays a very important role in increasing engagement as well as impressions.  


How AR Business Cards makes your job easy:

Saves a lot of Space and Cost:

Augmented Reality technology can be used to display all the digital elements of AR business cards. Due to which a lot of space and cost is saved that provides wisdom and transparency. It will also eliminate the need to have brochures, catalogs and much more.

Displays additional information:

Traditional business cards can only display some basic information like the company’s logo, name of the company, address, company’s logo, website, email address, and contact details. AR business cards have a lot of capability to share a lot about the company and product. It plays a very important role to display all the work exhibited by your business.

Expands the reach:

The ‘click’ to connect feature is very useful that makes easy communication between the targeted audience and company. This increases the chance of turning them into potential customers.

Trendy Concept:

AR business cards are a futuristic concept that promises a wide growth of adopters. They can take advantage of it and give a tough competition to the competitors.

Vast acceptance:

AR business cards have gained a lot of popularity among people due to its simplicity and uniqueness. This will help the businesses to reach a wider set of audiences and target a larger customer base.

Content for AR Business Card:

The content that you decide for your AR business card depends upon the kind of work you do and particular circumstances. The most important content that you can include in your business card are:


Images are very engaging for the audiences and worth a thousand words. It is very important to include images in your business card that will help people to remember who the card belongs to.

Contact Information:

By including your information on an AR business card, you can make it easier for the people to tap on your email, phone number, and website to contact you directly from their phone. 


Videos can help people to give them a quick overview of the features offered by your brand and how it will be useful for them. It will help the users to watch it straight from your business card.

3D Models:

3D Models is a very creative and amazing way that will impress the people and help you to stand out. 

Social Media Links:

You can have social media icons that are linking to your LinkedIn, Facebook, Twitter and other profiles for instance. People can easily find you and connect with you on different social media platforms.


Creating Augmented Reality Business Card through PlugXR:

PlugXR is an augmented reality cloud-based platform that can be an amazing AR business card maker. This will make it very appealing for the customers and also enhance their experience. There is no need to write a single line of code to develop AR business cards with the help of PlugXR. You can customize your conventional business cards with Augmented Reality to make it appealing for the prospects. This will also lead to higher conversion rates and help to build stronger relationships with the customers.

If you would like to find out more about how you can build your own AR business card then drop us a message and create your own business card today!


Creative Professionals and artists play a very important role in the evolution of any new technology. Though emerging technologies are not developed by creative professionals, they are widely adopted by them. A large number of creative people are combining their creativity with emerging technologies to open new doors of self-expression and storytelling. Professionals like designers and illustrators believe that augmented reality has a great potential to see if the future they imagine can come true. Augmented Reality for Creative Professionals can be a true game-changer.

In reality, there are many challenges involved when these creative professionals try to implement augmented reality.

Over the past few years…

Augmented Reality technology has made its way to every industry. AR technology has come a long way since it was first introduced.

According to the figures shared by BBC, the market value of Augmented Reality and Virtual Reality is estimated at $162 billion by 2024.

Implementing augmented reality for creative professionals and industries like entertainment, education, automotive and marketing always amazes us.

There is hardly any industry that comes without any obstacles. And Augmented Reality is no different. Though AR is one of the trending technologies, there are many challenges faced by it.

Need for Augmented Reality for Creative Professionals:

Most of the creative professionals around the world prefer freelancing rather than being employed traditionally.

  1. These professionals always tend to be more innovative and creative in their work and they always enjoy more freedom and flexibility.
  2. They always want to keep a track of what is trending recently and where the creative opportunities are.
  3. AR gives an immersive platform for these people to tell a story and direct them to deeper content.
  4. Keeping all these things in mind creative professionals like illustrators and designers are trying to implement AR technology for their projects.
  5. Creative Minds are battling to find a solution for Augmented Reality Challenges.

These AR Challenges are negatively affecting the conventional adoption of technology.

PlugXR gives you the reason to be optimistic though you are facing many Augmented Reality Challenges!


Challenges faced by implementing Augmented Reality for Creative Professionals:

Need to hire Developers for Development Process:

When the idea to implement Augmented Reality for any project hits the mind of creative professionals then they decide to hire a set of developers.

  1. One of the biggest influencing factors that affect the cost of augmented reality applications depends upon the developers. Choosing the right Software Development Kit (SDK) and installations of all the software can be very crucial.
  2. After the AR app is published then it requires proper maintenance. This whole process requires a lot of technical knowledge and high cost.
  3. This is the reason creative professionals drop their ideas to implement AR technology for their projects.

Too many dependencies on the technologies:

For the development of AR applications , there is a need to have 3D Engines like Unity3D, IDEs like Android Studio and XCODE, SDKs like ARCore, ARKit, Vuforia, etc.

  1. Maintaining and Creating an Augmented Reality App requires a lot of dependency on developers, hardware and software during the different development processes.
  2. People with non-technical backgrounds like creative professionals will find it very difficult to implement it.

Team synchronization when working remotely:

It becomes very difficult for creative people to synchronize and collaborate with their team members when they are working remotely.

  1. Moreover, there might be a lot of confusion and misunderstanding between the team members.
  2. There should be a way in which team members can connect remotely with each other to work on the same project.
  3. Collaboration between team members is very important for any Augmented Reality project.


Analytics is very important for creative people to keep track of their business strategies.

  1. It can be considered as the key to any brand that will have a great impact on the growth and progress of any brand.
  2. Your AR platform should track all the information for the proper execution of strategies.

PlugXR: A solution to all the Challenges of Augmented Reality for Creative Professionals…

Create experience without writing a single line of code –

The process of AR development is very complex which is the main reason creative professionals don’t implement it for their products.

  1. PlugXR allows you to develop augmented reality experience without any coding knowledge by implementing a few basic steps.
  2. Creative people can either publish it on your app or PlugXR app or WebAR without any dependency.
  3. Keep the content ready and login to the PlugXR platform.
  4. Save the time by simply dragging and dropping the interface without any need to hire a developer.

Go ahead to publish it on Playstore, Appstore or browser.

PlugXR is a cloud-based platform:

PlugXR is a cloud-based platform that can be easily accessed from anywhere from any web browser which is truly an icing on the cake for creative professionals.

There are no software or hardware dependencies that simplifies the process of development by providing 3D Engines, IDEs like Android Studio and XCODE, SDKs like ARCore and ARKit within the platform.

Collaboration between team members:

PlugXR allows collaboration to connect with team members remotely and work collectively on the same project.

  1. Since it is not dependent on software and hardware so one can access the platform from anywhere from any of the web browsers.
  2. Professionals can stay connected with the people working on the same project without worrying about team synchronization.

Cloud-Hosting by PlugXR:

PlugXR is a cloud-based Augmented Reality platform in which all the data is stored in Cloud.

  1. It is very beneficial for creative professionals as everything remains on the servers and there is no need to worry about it.
  2. There are different security and precaution measures undertaken so that the data is kept safe.
  3. There is also an option to host all the data on your servers when the privacy of data is your concern.

It is completely your choice to host all the data on PlugXR cloud servers or host it on your servers.

Keeping a check on Analytics:

PlugXR provides you with advanced analytics reports that showcase the performance of the AR application.

  1. Analytic reports are very important as it helps to keep a check on your strategies and whether they are beneficial or not.
  2. It will help to keep a close tab on all the apps no matter where you are located.
  3. All the hurdles faced during the development process by Augmented Reality for creative professionals are easily solved by the PlugXR platform.

To have a better understanding of the platform you can sign up for a free trial that will give you a brief of all the features that are offered by the platform.


Augmented Reality has made a vast impact on everyday lives. Over the past few years, this technology has gained interest from big brands. Augmented Reality can help to solve problems, enhance the user experience, and add value in nearly all industries. Augmented Reality will take the real-world environment and will add computer-generated input to it. AR can have a great impact on different sectors like education, healthcare, telecommunication, manufacturing, retail, etc. It enriches the experience by introducing the elements of the virtual world into the real world by using augmented reality technology. Augmented Reality can be easily seen through a variety of experiences. This technology is easily accessible through smartphones that led to the development of augmented reality apps. Augmented Reality offers immersive and unique experiences that will engage customers in the best way. Here we have listed examples of augmented reality technology.

Examples of Augmented Reality Technology 

PlugXR for Business Cards –

Giving your Business Card to contacts is all about the first impression you give to them. Augmented Reality Business cards can make you stand out from the crowd. PlugXR is a cloud-based platform that allows creating business cards enhancing customer experience. There is no coding knowledge required to develop your AR business cards with PlugXR and it is bundled with many features. AR business cards have a great impact on people that leads to higher conversion rates and builds a stronger relationship.

Ikea Mobile App –

Ikea is a Swedish home furnishing company that has implemented augmented reality technology to enhance the experience of the customers. It is one of the first companies in the tech world that has used augmented reality in the best way. It provides a catalog of more than 2000 products. that can be well tested in the room by simply touching it. This is a very useful tool to check if a certain piece of furniture will fit in your room. This mobile app is making use of Apple’s ARKit that will take your experience to the next level. 

Pokemon Go –

Pokemon Go is one of the overwhelming and more enjoyable video games that have massive popularity of AR technology among the consumers. This game allows users to catch pokemon by looking through their phones in the real world. Users can catch virtual pokemon that are hidden throughout the map. This game allows the players to search and then catch more than a hundred species of pokemon. This app works perfectly on Android and iOS devices and compatible with all the devices.

Loreal Makeup App –

Loreal Makeup app will allow the users to try different types of makeup. The app will identify your face and showcase how you would look like with the color or shade of a specific product. Currently, the app offers 64 beauty looks for the fans located in Mexico, Russia, the US, and India. This will allow the customers to access a wide range of Loreal products whether they are available in stock at the retail location or not. This app identifies your face that will showcase what you would look like with different shades of color.

US Army –


The United States Army is utilizing different augmented reality programs that will help the army to distinguish between enemies and friendly troops. ‘Tactical Augmented Reality’ (TAR) helps the soldiers to locate their position as well as other’s position. TAR has a great ability to change the night-vision goggles. It enables the soldiers to see in the dark. It is very useful to them as it will replace the handheld GPS that the soldiers carry to approximate their positions. This eyepiece is connected to the tablet that soldiers wear on their waists. It is wirelessly connected to a thermal site which is mounted on carbines or rifles.

Disney –

Young minds have a great skill of imagination and there is a wild variety of augmented reality children’s books that are available in the market. Disney developed a technology that turned coloring book characters into 3D. There are no specific rules for it, the only thing to be kept in mind is to color inside the lines. It can be considered as an all-new way for the children to play and explore with their imagination.

Adidas AR App –

Adidas is a very popular brand that uses AR to enhance the experience of the customers. In the year 2018, Adidas partnered with Snapchat to virtually preview 19 running shoes through AR lenses for the customers. People can simply tap on the logo of Adidas that will launch the activation. It is simply accessed through the lenses in the Snapchat app. 

Augmented Reality technology has truly changed the face of gaming and other smartphone apps. AR helps to add digital images to the view of the real world. Augmented Reality technology is growing at a very rapid speed that will take businesses to a new height which will attract more customers. Above we have listed some of the best examples of augmented reality technology. This will truly make the user experience more interactive and refined.

How does Augmented Reality work?

March 11, 2020 | Augmented Reality | No Comments


Augmented Reality adds elements onto your smartphone camera and has the power to turn the environment around you into a digital interface. It places virtual objects in the real world and AR can be seen in real-time through a wide variety of experiences. Augmented Reality can be considered as one of the biggest technology trends which are going to get bigger when other devices and smartphones become more accessible around the world. Augmented Reality is used in a variety of ways including interactive learning session, eCommerce apps that lets you try different clothes without even leaving your home and the list goes on for this. AR can appear directly on any existing environment and add videos, sounds, and graphics to it. Now the question arises How does Augmented Reality Work?

How does Augmented Reality Work?

There are many large companies like Apple who are opting to create AR toolkits to make development more accessible. AR makes use of computer vision to show the relevant content to users. This will allow the cameras to collect the data then send and process it in order to showcase the digital content to the user. In most of cases, users are able to see both natural as well as artificial light that is going through the layering effect. One can easily see the layering effect through a device that helps users to see synthetic and real worlds at the same time. It is possible to display AR on different devices such as glasses, mobile phones, mounted displays, and handheld devices. There are different technologies involved that include depth tracking which is sensor data calculating the distance to the objects, S.L.A.M. which is simultaneous localization and mapping, and other components like Cameras and Sensors, Processing, Projection, and Reflection.

AR places graphics generated by a computer over any object so that it looks like a live projection. There are 3 important operational grounds for the working principle of AR. They are marker-based, non-marker based and location-based. Marker-less AR technique has the capability to recognize objects which are not supplied to the application beforehand. In the case of location-based, mobile apps are pointed towards a physical view.


Key checkpoints of Augmented Reality Work process:

The entire Augmented Reality process consists of 4 major steps.Let us have a quick look into the AR process and have a better understanding of key checkpoints.

3D Concepts –

One of the prime thing which comes in the AR process is the core concept of the application. You should ask yourself a set of questions like how the application will look, what are the main functionalities of applications and how the user will interact with the interface. All these things are implemented in this step. 

3D Designing –

By taking the reference of 3d prototypes and 2d blueprints, the engineer can design the entire flow of the application.The animation effects, color combinations, and application screens are implemented in this step. It will give a clear idea of the app’s functionalities when this step is completed.

AR App Integration –

When your design is ready then you can integrate the whole concept into an AR app. The development phase of the app begins from here and all these functionalities are integrated into the application. 

AR Product Design –

This can be considered as a very advanced process in which the app is made compatible with other AR devices that will enhance the interaction of the users. You can offer an unforgettable viewing experience when the app is integrated with the product.


Devices supporting Augmented Reality –

There are many devices that are supporting and these technologies continue to evolve drastically. Devices that are suitable for Augmented Reality come under these categories.

AR Glasses –

AR Glasses are capable of displaying notifications from your mobile devices and accessing hands-free content. Some of its examples are Meta 2 Glasses, Laforge AR eyewear, Laster See-Thru, Google Glasses, etc.

Mobile devices –

Smartphones and tablets are the best fit for AR mobile apps. It can be used for entertainment, gaming, sports, social networking, and business analytics.

AR Smart Lenses –

Smart Lenses are taking AR even farther. There are many big manufacturers like Sony and Samsung who have announced the development of AR lenses.

Virtual retina displays (VRD) –

It helps to create the images by projecting laser light into the human eye. It is aimed at high-resolution images, high contrast, and bright images.

Special AR Devices –

They are specially designed for augmented reality experiences. They were originally designed to train fighters pilots of military and other industries like automobile, manufacturing, sports, aviation, etc.


PlugXR: One of the best AR Creator platform

PlugXR can be considered as a cloud-based AR platform that provides with simple drag and drop interface. It gives you the power to create experiences and apps for iOS and Android without writing a single line of code. PlugXR supports many SDKs like Vuforia, ARCore, ARKit, and AR Foundation. You can opt for any of these SDKs and create your own AR apps using the PlugXR platform. PlugXR provides .ipa and .apk files within the platform that will help to publish your file easily on the App Store and Play Store. There is no software dependency as it allows migrating between SDKs at any time without the loss of any of the data. You are able to use 3rd Party SDKs and create apps that will not restrict the number of Markers and the number of Recos based on the SDK license you have.

We will experience drastic and innovative AR applications in the future that will surely make our lives more enjoyable and productive.


Augmented reality is growing at a vast scale and becoming a part and parcel of our lives. If the stats are to be believed,there are approximately 68 million people using Augmented Reality. The number is expected to grow by 2021. There are many use cases for augmented reality that targets the real-world environment. As part of digital transformation strategies,AR applications will be adopted on mobile devices by 30%. It allows the real world to interact with the augmented environment and be manipulated digitally.

Augmented Reality allows brands to offer immersive and unique digital experiences that will engage the consumers most engagingly. If the stats are to be believed there are about 300 million monthly users who generate the content using AR apps. Mobile devices are becoming one of the very important media types that can help businesses or brands to make better purchase decisions. here are many app development companies which are giving its way to develop unique Augmented Reality Apps . Here we have listed down some of the real use cases for Augmented Reality.

Best Use cases for Augmented Reality 2020 in Various Industries :


Retail –

Shoppers are making use of mobile devices or tablets as an AR platform that can be used to create a shopping environment for customers. An eCommerce retailer can opt for AR technology to create a 3D shop. This will replicate the experience of shopping virtually in a traditional store. It will enhance customer satisfaction by giving them a chance to opt for an item. Users can easily view and customize the bike that they want to buy using augmented reality. This will help to give a better understanding of which features and colors the users might like.

Tourism –

Travel brands can provide visitors with the best experience during traveling through augmented reality technology. AR gives a huge opportunity to agents and travel brands to provide the best experience before they travel. Agents can provide more information to the visitors about their destinations with AR solutions. This will greatly enhance and impact the travel experience of the tourists. AR can add to the search experiences by offering engaging and interactive information. Augmented Reality can help to establish the best user experiences that can be very beneficial for the travel industry and tourism domain.

Entertainment –

Some products and industries are utilizing augmented reality for entertainment purposes. The best example of this is Google Translator that showcases any text displayed on the screen and Snapchat adding dog ears or horns to people’s faces. AR is used effectively in marketing initiatives for television,motion picture,and other promotional campaigns.


Education and Training –

Traditional education methods are becoming a thing of the past. Augmented Reality takes the leading position in the education technology industry. AR makes learning fun and engaging for students. It will help the students to easily remember, process and acquire the information. Interactive AR learning can have a positive impact on students and education that becomes more accessible for them. It provides the visual representation of the material that can help the students to test their knowledge in practice.


Modeling and Design –

Designers are making use of AR for creating 3D models that can be easily viewed in the real world to understand, develop, modify and present their projects. AR is very useful for professionals to visualize their product in a better way. It will help the architects and interior designers to see how their design might look and make the changes accordingly. Urban planners can plan the entire city layouts using AR visualization.

Medical and Healthcare –

AR provides opportunities for health providers and patients that will drive growth in the augmented reality market. AR technology will play a vital role in the mediator between medical professionals and digital data. Medical students are making use of AR 3D Models which helps to train for AR simulations and surgical procedures. Doctors can provide better explanations about the treatments and diagnosis through enriched AR content. Many pharma companies are providing information about the drug in a 3D AR setting that will help for a better understanding.

Real Estate –

Augmented Reality provides the best business opportunities and considered the future of home showings. It is very useful to brokers and house hunters that will showcase the room virtually along with furniture through their smartphone lens. It will give opportunities to the buyers to view the room from different perspectives, styles, and designs. Many furniture companies allow customers to test the various placement of furniture in real places. A mobile device can play a very important role that can add different perspectives and designs in the available space.

PlugXR solutions to different use cases for augmented reality :

PlugXR is a cloud-based platform that is bundled with many features and enhances your experience with simple drag and drop options. It can be very beneficial for different industries.You can create your augmented reality experience without writing a single line of code and without any software dependency. The above use cases tell us the power of augmented reality that creates an interactive and engaging experience for audiences. It has an immediate and significant impact on all areas of businesses. Let us know your opinion in the comment section on some other areas that has a great impact due to augmented reality.


SDK (Software Development Kit) is used by developers which are used to create applications for specific platforms. It is a set of software programs and tools that will include a wide range of things. It includes documentation, guides, processes, libraries, and code samples that can be used by developers to integrate it into their own app. SDKs are specially designed for specific programming languages or platforms. You would need the iOS SDK toolkit to build an iOS app, Android SDK to build an Android app, Nordic SDK for building wireless or Bluetooth products, and VMware for integrating with the VMware platform. ARCore is Google’s platform to build AR experiences. Here are the features of some of the good SDKs:

  1. Simple and easy to use by developers
  2. Adds value to other apps by providing functionality
  3. Detailed documentation of how the code will work

ARCore SDK :

ARCore can be considered as a platform of Google that can be used to build augmented reality experiences. It will help to extend or develop existing Android applications with fantastic AR experiences. ARCore is designed in such a way to run on various types of Android phones. It integrates virtual content with the real environment by using three key technologies.

Motion Tracking in ARCore :

It helps the mobile device to understand its position in comparison to the world.

Environmental understanding :

It helps the mobile device to detect the location and size of all types of surfaces, angled, vertical and horizontal.

Light Estimation :

It helps the mobile device to estimate the current lighting conditions of the environment.


Applications published using ARCore :

Here are the applications that are published using this framework that can be used for AR shopping, arts, and gaming.

Just a Line :

Just a Line AR app will allow you to write and draw anything on the surface using the camera. This app is created by Google’s creative lab and compatible with all the mobile devices. This app does not offer many advanced options and is mostly static. You can walk around to see it from different angles.

MoleCatchAR :

MoleCatchAR is a knock a mole game that is very simple and exciting. It is a stress relief game which can be good fun. This game showcases the score so that you can try to beat the existing scores. This framework works very smoothly here and also takes a higher surface into account.

Playground AR Stickers :

Playground AR Stickers will place the animated stickers on real-world objects using the camera of your phone. Go to your mobile camera and swipe left of the screen to choose the AR stickers.You can easily opt for the sticker that you want to use for your photo. For better interaction, you can share and even record them.

Measure App :

Measure App is the proprietary app of Google that can measure the real-life things using the phone’s camera. You can know the height of a building or tree, spare living room space or a table using this app.It will help you to take everyday measurements quickly similar to measuring tape.

Paint AR :

Paint AR app looks great with a small color palette and also has the capability to change the thickness of the brush stroke. This app gives you the ability to roam around and draw in all the spaces that are available. It gives you the feeling that you are working on a real object in real space.


PlugXR integration with SDK (ARCore) :

SDK (Software Development Kit) plays a very important role in creating the best Augmented Reality experience. SDKs provide some tools and libraries for developers that will help to develop Augmented Reality applications. It provides Augmented Reality experience built on the Unity3D engine with the help of SDK. Some of the famous AR SDKs for good AR experience are Google’s ARCore, Apple’s ARKit and PTC’s Vuforia. PlugXR Platform supports all these SDKs.

SDK Migration in PlugXR :

PlugXR platform allows you to create Augmented Reality experiences and Apps very easily and quickly. There is no need to install Unity3D, Android Studio and XCODE in the local system as there is no software dependency in PlugXR. It provides the with .ipa and .apk files within the platform that will help to publish your file easily on App Store and Play Store. There is no software dependency as it allows migrating between SDKs at any time.

A combination of ARCore and PlugXR can be considered as a magical wand for everyone that gives you the superpower to make use of AR in the most effective way. PlugXR Creator platform gives you the ability to create a wide range of Augmented Reality experiences with many advanced features. PlugXR is here to simplify your work if you are planning to initiate an augmented reality experience for your brand or business.

Top 5 Drag and Drop AR Platforms

February 18, 2020 | Augmented Reality | No Comments


Augmented Reality can be considered as one of the biggest technology trends that will let the real-life environment right in front of us. AR platform has the capability to appear in an existing environment and add videos, graphics, and sounds to it. Augmented Reality not just brings fun to your photos but also plays a vital role in different industries and mobile marketing. It has a lot of industrial and professional levels of applications. This can range from virtual environments for shopping to space exploration. There are many people who are using it in the form of editing photos/ videos and using it for face filters.

Augmented Reality gets into the lives of most of the people through tablets and phones. It will allow you to place 3D models in a real environment with or without the use of trackers. Trackers can be considered as the images that are attached to 3D Models in Augmented Reality.  In this blog, we have listed the top drag and drop Augmented Reality platforms that will give a new and unique look to your brand or business.

List of top drag and drop AR Platforms :   

PlugXR AR Platform –

PlugXR is a very simple cloud-based Augmented Reality platform which provides a very simple drag and drop interface. It gives you the power to create experiences and apps for iOS and Android without any coding knowledge. It provides a wide range of multimedia content like Video, Audio, Text, 3D/ 2D Image, Social Media Links, HTML pages and Weblinks. This platform gives you the option to publish your own white label app, or into a PlugXR App and integrate it into an existing app. PlugXR works great with popular AR SDKs like Apple’s ARKit, Google’s ARCore, Vuforia and others which are compatible with the Unity 3D engine. It will help to create seamless Augmented Reality experiences within minutes using popular AR SDKs.

Wikitude AR Platform

This tool will allow developers to render and import 3D objects with the help of SLAM technology. Wikitude is dependent on the multiple libraries and scripts such as Xamarin, Cordova, Unity 3D, JavaScript API, Native API, and also Titanium. It is compatible with all the platforms which offer a freemium product. It offers the free version with watermarks. This tool is very widely used with newbies as it allows managing, organizing, and adding virtual objects without any coding knowledge required. This platform is bundled with many features that include smart glasses integration, Image recognition, and tracking, 3D recognition and tracking, Cloud recognition, integration with external plugins and location-based services.


Roar AR Platform –

ROAR is a cloud-based augmented reality platform that will allow you to publish and create AR content using ARKit, ARCore, Image Marker, WebAR, and Facebook 3D. It is specially designed for brands, Agencies, Retailers and other ordinary users. It will allow you to easily drag and drop or upload your .zip archive with the elements. It is a very user-friendly platform that will simply allow you to drag and drop their assets and create their experience with just a few clicks. It not only provides 3D models but also has Videos, Audios, Images, Text, Call-to-Action buttons and also animations. You can easily create your experience with ARCore and ARKit technologies.

Scope AR –

Scope AR allows developing AR products and solutions for different industries like training, maintenance, and manufacturing. This platform helps to record the insights and analytics from session recordings that play a very important role in the improvement of processes. There is no technical or coding knowledge required to create the experiences.


Scapic is easy to use the AR platform that allows you to explore, create and share immersive experiences. It will help to build connections with your audience and get good conversions from the landing page. It will help to create AR experience and 3D content without any coding knowledge by simply dragging and dropping. You can build the experience right from the web browser which does not require any end app installation to view the experience. It provides a visual interface for non-technical people for building detailed scapes or experiences.


What is PlugXR Creator?

PlugXR Creator is compatible with all SDKs that are designed to build, create, publish and test different Augmented reality experiences and apps. It is suitable for all the industries, brands and even normal users. It provides a very easy interface. The creator of PlugXR provides a very simple drag and drop option. This allows people to create AR experiences and applications without any technical knowledge. It is compatible with all the devices and smartphones like iOS, Android and even the Web platforms. It provides many other features like:

  1. Supports cross-platform development which is compatible with both iOS and Android platforms.
  2. PlugXR supports different SDKs like ARCore, ARKit, and Vuforia.
  3. There is no technical knowledge required for creating the experience and provides easy drag and drop options.
  4. It can be easily managed anywhere from the internet as it is a cloud-based platform.
  5. For better understanding, it provides advanced analytics and insights option.

If you want to create your augmented reality experience with great ease then the above-listed drag and drop AR platforms will surely play a very important role. Let us know if we are missing any important Drag and Drop options in the comment section.


In the year 2019, Augmented Reality saw vast growth and changed the perception of reality. It has empowered various industries with innovative solutions and computer-generated graphics which has got worldwide recognition. Advancement in technology has brought new experiences where customers can enjoy the real world into an imaginary environment. Industrial players like Apple, Amazon, Google, Facebook, and Microsoft are making some important commitments in the field of Augmented Reality. Augmented Reality is considered as a blend of physical elements and the digital world to create an artificial element. It creates an environment that changes thinking, feelings, and the way in which humans heal. It is believed that by 2022, Augmented Reality will reach a mark of $200 billion. With the increase in developments, here are Augmented Reality trends to watch in 2020.

Augmented Reality Trends 2020:


Augmented Reality association with AI (Artificial Intelligence) :

AR has the power to handle serious problems like disease diagnosis and improve outcomes with the help of machine learning. AI can be considered as one of the fastest-growing sectors in tech. Different social media applications that we are using today are a blend of artificial intelligence and augmented reality. Different filters that we are using in Snapchat and Instagram depend on this technology. AI technology can help to visualize things by computers through a camera and understand them in a better way. It is believed that machine learning algorithms will become more advanced and capable in the future.

Augmented Reality makes Shopping much easier :

Opting for Augmented Reality shopping technologies can be considered as one of the hottest trends of the year 2020. According to a report submitted by BRB, 48% of consumers are likely to buy from retailers who provide the best AR experiences. There are very few retailers who are planning to deploy augmented reality applications over the next few years. Fashion, Makeup, and Lifestyle gain a significant appeal from customers by using these technologies that will provide personalized advice by adapting to local lighting conditions.

Augmented Reality Trends 2020 For Indoor Navigation Systems :

People are relying on Google and Apple map services to get around outside. And there is no proper indoor navigation solution available. Applications based on ARKit and ARCore can provide indoor navigations for hospitals, airports, malls, campuses, and offices. A beta version of augmented reality walking directions was launched by Google is available for all the devices. Users can simply use their cameras to see the information about their surroundings in real-time.

Augmented Reality in Teaching :

It is predicted that Augmented Reality will be a big trend in the education sector and enhance the future of learning. It will help the students to practice any science experiment in the same way things happen in the real world. By opting for this technology, any information can be shared with students in real-time. It gives the feeling of vision and utilizes augmented reality in the best way.

Augmented Reality expanding to Automobile Industry :

There are many autonomous vehicles that are reaching a disruptive world. Automobile organizations are making use of artificial intelligence and augmented reality to establish themselves in the market. There are many automobile manufacturers who have shown their keen interest in AI-based technologies and AR has redefined the way in which people move and travel.


PlugXR WebAR Solution: Best Augmented Reality Trends 2020

The most anticipated product of 2020 is Chrome AR. Users can opt for AR-enabled websites by simply logging in without any need for an app. Samsung, Apple, and Microsoft are adapting to the same level of functionality. 2020 is considered as a year in which WebAR will become available on every web browser. PlugXR publishes your AR experiences into WebAR which is easily accessible by QR Code or customized URL. It is very simple to create and hardly requires any type of Web Augmented Reality SDK that provides the best AR experience. It is created with the help of HTML or other programming platforms.


AR industry is expected to reach 25 Billion USD in the coming years. We can also expect Augmented Reality to go through complete transformation depending upon market needs and demands. Industries like an automobile, engineering, real estate, and healthcare will have a transformation due to Augmented Reality. The Augmented Reality development market is growing very rapidly and is accompanied by many modifications and innovations. It gives you the power to bring your idea to reality through different mobile apps that are using augmented reality solutions. Here we have listed some of the Augmented Reality Trends to watch in 2020. Have we missed some of the important Augmented Reality Trends? You can mention it in our comment section.


Augmented Reality is the new trending word in the digital world. It is indeed very difficult to find someone who has hardly heard of this technology. There are many industries like education, healthcare, e-commerce, etc.that have already implemented AR. It is to be believed that by 2021 augmented and virtual reality market will increase by $108 billion. The AR market is growing very rapidly and it is very huge. This is the reason that various major companies like Apple, Facebook, and Google, etc. are investing in AR. Open Source Augmented Reality SDK plays a vital role in the creation and development of new AR experiences and Apps.

Role of Open Source Augmented Reality SDKs:

The main role of the AR SDK (Software Development Kit) is to fuse information and digital content with the real world. AR SDK is well equipped with some unique properties. This will help the Augmented Reality Developers to render, track and recognize the application. It provides with some libraries and tools for developers to develop Augmented Reality applications.


What is an open source augmented reality SDK?

Open Source projects are very easy to customize which gives developers the freedom to play with the code according to their needs. When an open source SDK is included then you know every bit of data that the vendor will collect about the users from websites as well as devices. It gives you the ability to go through the code and determine whether that code is meeting security standards. There is a misconception that open source AR SDKs affect the weight of the app. It is not related to open or closed source SDKs. But it is related to general software processes and quality.

It is indeed very important to know about the practices that are adopted by third-party vendors when integrating with their SDKs. Augmented Reality allows augmenting the physical environment into a completely new and unique way. This led the developers to have the best open source ar software development kits to build powerful AR games and applications.

Best Open Source Augmented Reality SDKs:


ARCore is launched by Google in early 2018 which is the best open-source augmented reality SDK (Apache license). It will help to bring the amazing AR experiences to Android devices. ARCore has three prime abilities like environmental understanding, light estimation, and motion tracking.


During the Worldwide Developers Conference that was conducted on 5 June 2017, Apple introduced its own augmented reality SDK. It provides a great framework that will help developers and brands to create with the best experiences which are compatible with iPad and iPhone devices. ARKit works only with AppleA9 and A10 CPUs, that is the reason that augmented reality will only be available for the devices manufactured after 2015.


AR.js is an open-source augmented reality SDK for the web which is powered by JavaScript. This solution will help you to bring augmented reality experience to your web browser without any need to install or download the app. It is compatible with all the mobile platforms that include Android, iOS 11 devices and Windows Mobile. AR.js will surely suit all your needs if an open source AR software runs perfectly on the web browser.


EasyAR can be considered as a next-generation SDK that offers a wide range of features. Some of these features are screen recording, 3D tracking, and SLAM. The basic package is free for developers who are looking to develop augmented reality applications. It is bundled with many features that will make your augmented reality app running in a very short timeframe.


PlugXR supporting easy migration between SDKs:

PlugXR supports open source SDKs like ARCore, ARKit, Vuforia, and other SDKs. It removes the hurdles of installing Android Studio, XCODE by providing .apk, and .ipa files within the platform that will publish your Apps in the App Store and Play Store. This shows that there is no software dependency that will allow migrating between SDKs anytime during the development process. We will be supporting a migration feature between SDKs in our upcoming versions.


Augmented Reality is expanding across many industries and open source SDKs which are mentioned in the blog can be very useful to the developers who want to make use of AR in a very effective way. Since you have the list of augmented reality SDKs and the major features offered by them, you can choose the best tool for creating amazing open source ar apps .