Augmented Reality

Markerless WebAR | PlugXR

Marker-based and markerless are the two most used types of augmented reality experience. While initially, marker-based  AR was used widely across business activities, we are seeing a transition to Markerless WebAR accessible on the web. WebAR technology allows viewing the experiences in browsers so that you don’t have to download and install additional applications.   Both marker-based …

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What is Augmented Reality in Business | Use of AR in Business

AR experience is becoming very much part of everybody’s daily lives, almost like daily activities. With so many people appreciating the use of AR in their daily lives, it becomes necessary for companies to integrate Augmented Reality in Business.  Let us look at a few interesting statistics: Gunner Kennels, a leading manufacturer of dog crates, …

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WebAR Image Tracking | Web AR Image Recognition | PlugXR

Let us start with classic ideas of how brands are using WebAR Image Tracking to create AR experiences that enrich their brand promotion, marketing, and sales growth: Display products in unique ways Explain technology/complex ideas in simple ways Entertain the target audience Product advertisement  Also, because experiences are delivered over a web browser, users don’t …

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advantages-metaverse-marketing

Metaverse marketing: What are the Advantages of Metaverse Marketing

The metaverse is expanding the capabilities of the virtual world, providing businesses with fresh avenues for connecting with customers through Metaverse marketing. Many major corporations, like Microsoft, Apple, Nike, and Coca-Cola, have begun implementing metaverses into their online operations. By 2024, the metaverse market, according to Bloomberg estimates, will be worth over $800 billion. Marketers …

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metaverse-platform-replace-social-media

Metaverse platform: A future replacement for social media

Web 2.0 applications, like social media, make the “user-generated web” possible. But just because the metaverse platform and web3 have emerged doesn’t imply they will disappear. The “for you” page, “liking,” and other social media elements are now available on the Metaverse’s generalized web. They accompany you in online, digital environments, whether we’re playing a …

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metaverse-fashion

Metaverse Fashion: How the Metaverse Fashion industry is getting popular

The fashion industry is experiencing an explosion of interest in metaverse fashion. It’s a topic of discussion between all demographics. Balenciaga, a Parisian high-end fashion house, made history on September 20 by forming the first-ever partnership between a fashion house and Epic Games’ Fortnite, resulting in a virtual Balenciaga universe and a variety of digital …

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