Category: Retail industry

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The world is changing every minute or we can say every second. The increasing complexities need some simple yet effective solutions. Therefore, augmented reality steps in to tackle this problem. AR technology is one of the greatest innovations in the 21st century. It has changed the market drastically with unbelievable revenues. Leading brands tend to change their business strategies from just marketing to enabling Augmented Reality technology for the same. The gaps are being filled between the physical world and the digital world as Augmented Reality technology shoots up the business.

However, why should the industry acquire AR technology?

Augmented Reality is transforming the customer’s point of view as it brings more promising visual representation than ever before. Not only this, but it also kills the hesitation that a customer faces before buying a product. What looks complex and multifarious is simple and undemanding. AR technology is helping front-line workers to practice unknown techniques without the presence of a superior. Medical practitioners are utilizing Augmented Reality technology to master the human body anatomy. Augmented reality will proliferate stagnant businesses.

What industries can benefit from AR technology?

Instead of asking what industries can benefit from Augmented Reality technology, one should ask what can be lost if AR is not integrated into industries. The advancement of the digital world demands up-gradation of business strategies, and that’s why keeping up with the pace is vital for a successful business. There are ways and methods that businesses adopt for incorporating AR, but these categories almost help every industry. Let’s find out what the categories are.

Essential categories for any industry

  1. Training and education
  2. Design and prototype
  3. Marketing & sale
  4. Support & maintenance

Training and education

In the race of brand recognition, the foremost step is to train people. Training is the most essential step. Unfortunately, many industries skip it because of the high demand for trainers and educators. Hence, augmented reality technology bridges the gap between the two. It brings together the trainer and the trainee. AR has the power to superimpose digital information and graphics on the physical world, which helps new bees to learn and succeed. It eliminates the need for a person physically being present.

Design and prototype

The second crucial step is designing. We know that designing a project is the baby step to building an empire. Acing this step requires a huge amount of patience. While several attempts may not be the one, it almost squeezes the budget for all. This problem requires not a template on a paper solution. It needs an exceptionally real but superimposes design. This design is convertible if it’s not finalized, as it doesn’t require high dollars. It just demands augmented reality over high cost. It gives ease to the designer rather than rejection.

Marketing & sale

The third step that every business needs a command of, is marketing. A business can be established well, but to promote it and to be able to get revenue from it, is the next level of satisfaction. Many a time, marketing a brand becomes boring as customer no longer gets attracted to mundane marketing strategy. The new age looks for creativity in selling a product rather than the actual product. Therefore, it becomes a necessity to market the valuables correctly. The digital transformation brings 3D interactive models which escalate the business.

Support & maintenance

The fourth and last step is support & maintenance. While establishing a business needs super guidance and control, maintenance is the one we should focus on. Consider an example of an e-commerce company. Though selling a product is easy, but registering a complaint and work upon it is difficult. If the customer finds some flaws in the service then they might not visit again. Moreover, that’s the reason, one should always look back for the maintenance.


The four categories depict a lot about almost all industries. Now, we look at the different industries that can benefit from AR technology.

Automobile: When AR meets our journey!

Our mode of transportation is automobiles. We enjoy traveling because of the comfort. But how do we know what customers want? A simple 2D picture will not convey the idea behind selling that automobile. People often come for a test drive and then decide whether they want to invest in it or not. However, these practices can be replaced by on-spot 3D assistance. While it takes a plethora of people to explain every part of the vehicle, Augmented Reality technology makes it easy for the customer and the seller. It replaces an unlimited explanation with digital infographics. Augmented reality brings the customer closer to finally buying that automobile.

Case Study/Augmented Reality case study for Automobile Industry:

Education: When learning becomes a magical experience with AR

Students often miss out on important practice sessions due to the lack of equipment and professionals. Well, not anymore, with Augmented Reality technology a student can learn and explore everything. From difficult machines to simple experiments, everything can be mastered with augmented reality.

Case Study/Augmented Reality case study for Education Industry:

E-Commerce: When shopping turns out to be 3D

The big websites always try to sell products with just 2D images, however, customers search for something trustworthy. Just an image won’t sell that product. Therefore, customers should be attracted to powerful 3D animations and solid infographics. The presentation of a product matters more and helps to increase the sale by 70%.

Case Study/Augmented Reality case study for E-Commerce Industry:

Manufacturing: A practice for everyone with AR

The manufacturing industry is huge and complex. We see a lot of shift changes and people. Sometimes the new front-line workers need important assistance with the machines or usual workflows. However, due to the shortage of senior staff, their problem remains unattended. . The solution to this problem is augmented reality technology. You can see overlaid images and instructions that can guide you the way you want and a million times.

Case Study/Augmented Reality case study for Manufacturing Industry:

Many industries can take advantage of augmented reality technology. A film promotion can be fun with AR by portraying the trailers with augmented reality. Everything will appear in 3D format and leads to more creativity. Fans can get an on-spot experience of clicking pictures with their favorite character. This not only gives them extreme happiness but also promotes friendliness.

PlugXR as an augmented reality gives way to such businesses. It’s a platform for all industries creating an immersive impact on customer-driven businesses. 


Augmented Reality(AR) is changing the way we look at everyday things. Literally! Want to know how Augmented Reality in Retail is enhancing the shopping experience to create an individualized and17 unforgettable customer journey while being very beneficial to the retailer as well? 

Augmented Reality in Retail Industry creates a more cohesive experience by bridging the gap between offline and online shopping to become a very feasible way of capturing the audience’s interest, encouraging them to engage and interact with the brand, thereby reaching a larger customer base and boosting conversions. Forward-thinking retailers like Amazon, IKEA, Lenskart, Target, Wayfair, and others are already implementing AR in their changing rooms, websites and loyalty apps – and customers are responding, loud and clear. Let us see how AR in Retail is changing the way millennials shop.

Increase Brand and Product Awareness Augmented Reality in Retail Industry:

The retail industry is a very competitive space and constant upgrade in operations is key to long-lasting success. Apart from upgrading the quality and choice of products, a brand gains better recognition when customer experience is upgraded as well. Augmented Reality could be the retailer’s solution to sustainable, long term strategy to enhance customer’s shopping experience and set themselves apart as innovative and modern to the millennial shopper. Augmented Reality is the future of a retailer’s online and offline presence and ultimately will determine their presence and positioning in the consumer’s mind.

An outstanding example is that of Airwalk who created an “invisible” pop-up shop, promoting the limited-edition Airwalk Jim by using AR and geolocation. To purchase the shoe, customers had to download Airwalk’s app and go to a virtual pop-up store location resulting in UDS 5 million in earned media and a successful brand awareness campaign.

Try-On Virtual 3D Products:

Are you tired of waiting in the long queue or even going out shopping? Well, Augmented Reality has taken trying on products to an all-new level. You can now try on products at home or at the store. A lot of brands have opted for AR and integrated it into their apps to provide consumers with an insightful visualization of the product to improve their experience with the retailer. The consumer will be more likely to make a purchase from the retailer going the extra mile to ease his decision making because they will feel confident that the product works for them.

Lacoste’s LCST Lacoste AR app allows customers to try on shoes virtually.

Sephora’s Virtual Artist app to show users how makeup products will look on their faces.

Lenskart has integrated AR into their app and shows users how a particular spectacle will look on the user’s face.

Virtual Display Of Products at Home:

It has always been very difficult for consumers to visualize how a certain product will look at their home. Not anymore. AR can help users see a 3D model of the chosen product at their home and decide if it matches the environment. All of this at the comfort of sitting at home. Consumers now have the option of choosing from a wide range of modifications to see a real-time view of the room post all the modifications, allowing the retailer to provide customized modifications based on user’s preferences.

Furniture leader IKEA integrated AR into its app helping users visualize how certain furniture would look in their house and make a wiser decision.

Similarly, Home Depot and Asian Paints integrated AR into their apps which allows users to see how a paint color looks in a room. The AR technology considers lighting, objects, and shadows in the room so that users can get a realistic portrayal of how the paint color will look in real life.


Information Accessibility Augmented Reality in Retail Industry:

In an era where at least 60% of the millennial shoppers look up product information and prices on their mobile phones, AR could be the solution to help them make a more informed decision. AR can also fill the gap wherein consumers want to know how others feel about the product post-purchase. Furthermore, AR in the Retail Industry helps retailers collect more information about customers, enabling retailers to offer personalized loyalty programs, with individualized rewards by using an analytical tool.

American Apparel created an Augmented Reality App that allows customers to scan signs in the store and gather product information, including color options, pricing, and customer reviews.

Reduce Returns:

Have you ever returned a product that you ordered online because it either didn’t fit properly or did not look like the way it was shown on the website? Well, we have all been there. But not anymore. Augmented Reality is opening up a world of possibilities wherein the user can try and visualize an informative and interactive 3D model of the product.

The ability to visualize a virtual representation of products in 3D and integrate it into their environment enables shoppers to make better judgments. Once they have made an informed decision, they may either buy directly or go to the store to complete their purchase. This maximizes the probability of them being satisfied with their purchase once received, thereby cutting the rate of products returned post-purchase.

Retailers can use this technology in multiple other ways that will help them increase revenue and boost customer experience.

Retailers can use Augmented Reality to merge virtual selling space with their physical ones, overcoming physical barriers, cost-effectively. For example, retailers could change the look of an environment and renew the product selection on display or add a window where there is none in their store.

  1. Retailers can use Augmented Reality to display more stock that cannot fit into their limited selling space and can finally compete on product selection with brands with more space.
  2. Indoor Navigation using AR and geolocation can prove to be very useful to guide consumers to their desired retailer in a mall. Huge retail stores can use indoor navigation within the store to guide consumers to the shelf which contains their desired product. AR can also help with shelf identification, for example, to check the status of store aisles, providing warnings if an item is misplaced.


Although Augmented Reality is becoming mainstream, it is still an exciting and unique technology to deal with. With numerous advantages and no downsides, AR is massively going to change the way millennials shop, both online and offline.

Just like Augmented Reality is making shopping easier, PlugXR is ensuring AR development is made easy and feasible for everyone to adopt it.

Read ( to know how PlugXR is changing the game of AR development.

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