Category: Real estate industry

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With the increasing demand for digital transformation, businesses are looking forward to becoming elaborative. To have a presence in the market, different strategies are required along with some technical support. This technical support is nothing but emerging technologies. People all over the world adapt to new technology to experiment the new ways of business. If small companies think beyond the financial point they too can create a huge impact in the market. One such ideal business where new technology can be introduced is the real estate business. With real estate augmented reality, the buyers, sellers and all related people can establish a great position among the clients.  

How real estate augmented reality be different from the usual strategy?

As technology grows, people must evolve with it. No older strategies work in front of technology. For example, if a person wants to send a message to his friend, he will use WhatsApp, Skype, Instagram and other trendy messaging apps. He will not ask a pigeon to deliver it. It was a funny yet important example, telling us to evolve with technology.

Likewise, a business like real estate requires an agreement between two parties, and this can only be possible after reviewing the property. Most of the time, either the buyer is out of town or the seller. But with real estate augmented reality, people can rely on tech support that gives you the picture of the plot and presents it in 3D form. It eliminates the requirement of physical presence. And, also wraps up the deal quickly.


Is real estate augmented reality costly?

With new technology comes a new budget. All businesses can’t afford tons of money, and it is understandable because different companies have different financial plans. With PlugXR, a business looks achievable as it offers affordable prices for technology. Implementing this technology will be a blessing if one wants to master it.

No, technology is not always pricy. It can be made pocket-friendly with good companies like PlugXR. 

Does real estate augment reality requires a technical team?

The answer can be both. It depends upon which company your business consult. With different company comes various technical support. But, with PlugXR, real estate augmented reality doesn’t require a tech team at all. All you need is a good idea and the internet. With us, organizations can create 3D models, videos, images and many more without writing a single line of code. It reduces the excess resource-saving a lot of pennies on the companies side. It will allow more intake of skilled employees while skipping the tech support. 

What does this technology mean?

Augmented reality in any field of business enhances the quality, reduces the physical presence and gives more recognition. Augmented reality is an immersive technology that indulges the user entirely and doesn’t blur reality. With mesmerizing visuals presented by this technology, every business dreams of adapting it. 

Real estate is a global business. All individuals try hard to invest in this business. With rich and solid returns real estate promises a great deal for everyone. It helps the establishment of a new property with great immersive technical support. 

Why is real estate augmented reality a better choice?

When we talk about technology, specifically augmented reality, real estate doesn’t ring a bell. It requires site visiting, establishing trust and multiple property looks. But this doesn’t necessarily be practical. Advanced technology eases out the business of the real estate. It will help the owners reduce the cost of multiple site visits, allowing them to save some money. Real estate augmented reality presents a holistic approach. It represents the data so immersively that buyers and sellers can’t take a step back from buying it. 

These days, technology is so accessible that a smartphone or a similar gadget can replace heavy technical support. A smartphone is all you need to view the AR experience. All the experiences can be viewed with just a QR code. This QR code will be available on the creative website. Clients can enjoy the experience from anywhere in the world. 

Earlier, visiting a property was mandatory to sign a deal. It was essential also. But with this increasing technology and space, people got separated from lands and beautiful properties. To bring them closer to your property technology has to be used. Real estate augmented reality is the one technology that gives a holistic look to your property. It gives a wide picture along with the 3D look inside and outside of rooms and lands. 

In any case, nobody can reject that it has incredible potential for progressing both the selling and purchasing experience in the housing market. It can grow showcasing systems for real estate professionals and give home purchasers more amazing encounters.


This approach can be enhanced using AR technology. Abstract arts can be added to the properties along with colourful walls with designs. It has effectively begun to be utilized in home planning or land chase applications, and the effect on the business is confirmation that there are many more Augmented Reality apps that can offer. It will help the buyers to understand the property better. 

Steps to adopt real estate augmented reality!

A simple and effective website is PlugXR. Open and register yourself with it. After creating an account, start selecting the type of app your real estate AR app wants. Then create magical experiences with the help of assets provided by the website.

With 3-4 clicks, one experience can be created, and that too within few minutes. Along with the experiences, apps can also be created. It will also take few minutes.

PlugXR promises to provide smooth and effortless functions helping customers develop fun apps within minutes. When thinking of businesses with AR technology, real estate doesn’t ring a ring. Therefore, be the early birds to this new advanced technology and shoot up your real estate augmented reality business.


The world is changing every minute or we can say every second. The increasing complexities need some simple yet effective solutions. Therefore, augmented reality steps in to tackle this problem. AR technology is one of the greatest innovations in the 21st century. It has changed the market drastically with unbelievable revenues. Leading brands tend to change their business strategies from just marketing to enabling Augmented Reality technology for the same. The gaps are being filled between the physical world and the digital world as Augmented Reality technology shoots up the business.

However, why should the industry acquire AR technology?

Augmented Reality is transforming the customer’s point of view as it brings more promising visual representation than ever before. Not only this, but it also kills the hesitation that a customer faces before buying a product. What looks complex and multifarious is simple and undemanding. AR technology is helping front-line workers to practice unknown techniques without the presence of a superior. Medical practitioners are utilizing Augmented Reality technology to master the human body anatomy. Augmented reality will proliferate stagnant businesses.

What industries can benefit from AR technology?

Instead of asking what industries can benefit from Augmented Reality technology, one should ask what can be lost if AR is not integrated into industries. The advancement of the digital world demands up-gradation of business strategies, and that’s why keeping up with the pace is vital for a successful business. There are ways and methods that businesses adopt for incorporating AR, but these categories almost help every industry. Let’s find out what the categories are.

Essential categories for any industry

  1. Training and education
  2. Design and prototype
  3. Marketing & sale
  4. Support & maintenance

Training and education

In the race of brand recognition, the foremost step is to train people. Training is the most essential step. Unfortunately, many industries skip it because of the high demand for trainers and educators. Hence, augmented reality technology bridges the gap between the two. It brings together the trainer and the trainee. AR has the power to superimpose digital information and graphics on the physical world, which helps new bees to learn and succeed. It eliminates the need for a person physically being present.

Design and prototype

The second crucial step is designing. We know that designing a project is the baby step to building an empire. Acing this step requires a huge amount of patience. While several attempts may not be the one, it almost squeezes the budget for all. This problem requires not a template on a paper solution. It needs an exceptionally real but superimposes design. This design is convertible if it’s not finalized, as it doesn’t require high dollars. It just demands augmented reality over high cost. It gives ease to the designer rather than rejection.

Marketing & sale

The third step that every business needs a command of, is marketing. A business can be established well, but to promote it and to be able to get revenue from it, is the next level of satisfaction. Many a time, marketing a brand becomes boring as customer no longer gets attracted to mundane marketing strategy. The new age looks for creativity in selling a product rather than the actual product. Therefore, it becomes a necessity to market the valuables correctly. The digital transformation brings 3D interactive models which escalate the business.

Support & maintenance

The fourth and last step is support & maintenance. While establishing a business needs super guidance and control, maintenance is the one we should focus on. Consider an example of an e-commerce company. Though selling a product is easy, but registering a complaint and work upon it is difficult. If the customer finds some flaws in the service then they might not visit again. Moreover, that’s the reason, one should always look back for the maintenance.


The four categories depict a lot about almost all industries. Now, we look at the different industries that can benefit from AR technology.

Automobile: When AR meets our journey!

Our mode of transportation is automobiles. We enjoy traveling because of the comfort. But how do we know what customers want? A simple 2D picture will not convey the idea behind selling that automobile. People often come for a test drive and then decide whether they want to invest in it or not. However, these practices can be replaced by on-spot 3D assistance. While it takes a plethora of people to explain every part of the vehicle, Augmented Reality technology makes it easy for the customer and the seller. It replaces an unlimited explanation with digital infographics. Augmented reality brings the customer closer to finally buying that automobile.

Case Study/Augmented Reality case study for Automobile Industry:

Education: When learning becomes a magical experience with AR

Students often miss out on important practice sessions due to the lack of equipment and professionals. Well, not anymore, with Augmented Reality technology a student can learn and explore everything. From difficult machines to simple experiments, everything can be mastered with augmented reality.

Case Study/Augmented Reality case study for Education Industry:

E-Commerce: When shopping turns out to be 3D

The big websites always try to sell products with just 2D images, however, customers search for something trustworthy. Just an image won’t sell that product. Therefore, customers should be attracted to powerful 3D animations and solid infographics. The presentation of a product matters more and helps to increase the sale by 70%.

Case Study/Augmented Reality case study for E-Commerce Industry:

Manufacturing: A practice for everyone with AR

The manufacturing industry is huge and complex. We see a lot of shift changes and people. Sometimes the new front-line workers need important assistance with the machines or usual workflows. However, due to the shortage of senior staff, their problem remains unattended. . The solution to this problem is augmented reality technology. You can see overlaid images and instructions that can guide you the way you want and a million times.

Case Study/Augmented Reality case study for Manufacturing Industry:

Many industries can take advantage of augmented reality technology. A film promotion can be fun with AR by portraying the trailers with augmented reality. Everything will appear in 3D format and leads to more creativity. Fans can get an on-spot experience of clicking pictures with their favorite character. This not only gives them extreme happiness but also promotes friendliness.

PlugXR as an augmented reality gives way to such businesses. It’s a platform for all industries creating an immersive impact on customer-driven businesses. 


Augmented Reality(AR) is disrupting the conventional methods of building and presenting a product in every industry and the Real Estate is no exception. Augmented Reality in Real Estate has major contributions that will build a new phase of this industry and it’s offerings go beyond what meets the eye. In this informative blog, we will focus on how AR is changing the game in a way that is beneficial for both the buyer and the realtor. The following is a detailed description of all the possible advantages of AR in Real Estate. Let’s have a step-by-step look into what AR has to offer in this industry.

Real Estate Virtual Design of the structure:

Augmented Reality in Real Estate has advantages to offer for the construction company other than just the buyers. One of them is being able to project a high-resolution AR view of an interactive 3D model of the planned structure, allowing them to see intricate details and make changes within the plan before a PoP structure is made. This could help them make a more informed decision and save them a lot of time, money, effort while eradicating human error.

Interactive AR brochure, floor, and model plans in Real Estate:

A common benefit that both realtors and buyers can reap by introducing AR in Real Estate is having AR integrated floor plans, brochures, and model plans. A 3D interactive floor plan viewed in AR will give the buyer a real-time idea of how the structure is planned from within, whereas an interactive 3D model of the whole structure viewed in AR upon scanning a specific marker on the brochure will give the buyer an idea of how the structure looks from the outside along with its surroundings.

A 360-degree Mixed Reality(mixture of AR and VR) view of a model apartment in a building can be viewed by the buyer in the realtor’s application. All of these features combined help the buyer make a much more informed decision at the comfort of not having to move around to do so. This will not just help the Realtor close more deals faster, but will also position their brand as forward-thinking in the buyer’s perspective, proving the fact that integrating AR in Real Estate is a win-win situation for both the parties.

Locating properties nearby with AR navigation:

The most difficult part of buying a house is finding the perfect one. And the drawbacks of using mainstream maps makes it even worse. Solving this problem is one of the major advantages of incorporating AR in Real Estate. Not satisfied with the AR view of the property’s inside out and want to check it out physically? Well, AR can help you get to the location by using a mixture of AR and geolocation to ensure your ride to the destination is fun and pretty accurate. These features combined will make the whole buying process much more informative and agent-free.

Interactive Augmented Reality integrated sales office:

Imagine a potential buyer walks into a sales office of a realtor and enters a room where all the previous and upcoming projects can be viewed in interactive AR models. What would be the buyer’s take on the brand?

Without a second thought, the buyer concludes that the realtor is doing everything possible in trying to provide him/her with an interactive opportunity to make a more informed buying decision while showing their ability to give attention to quality and minute details. The buyer sub-consciously positions the brand as a forward-thinking one and probably even considers buying a space. The result being the realtor closing more deals, positioning his brand highly and being the talk to the town since the buyers are sure to mention the experience with their peers. This only concludes the fact that AR in Real Estate is here to stay and is changing the process of buying spaces, one deal at a time.

Home decor and assistance with Augmented Reality:

The contributions of AR in Real Estate do not stop at the purchase. Realtors can incorporate the feature of revamping the interiors of the property post-purchase and save the client a lot of hassle. The features could include being able to choose from a wide range of options for:

  1. Colour of any particular wall of the property, inside and out.
  2. Major changes can be made in the kitchen, from equipment to color options to ensure that the kitchen is not just modernized, but also sleek and elegant to look at.
  3. From chandeliers to furniture, bedrooms to bathrooms, and gardens to terraces, clients will have a wide range of accessories from trusted brands to choose in order to renovate their personal spaces in a way that is as unique as their personality.
  4. Broken tap or leaking pipes, fix all the household troubles by just pointing the camera on the problem and getting assisted in these exhausting tasks by AR. Regular household issues will have a default set of instructions based on the problem, and complex problems will let the client get in touch or book an appointment with an associate.

Incorporating Augmented Reality in Real Estate is clearly a very smart move considering its contributions in all aspects of building a structure, right from building to selling and beyond. Not to forget the plethora of benefits it has to offer for both, the realtor and buyer.

Similarly, PlugXR is providing a truly end-to-end AR solution on its first-of-a-kind and fastest Augmented Reality Creator platform. Right from creating an AR experience to publishing a white-label app on Android & iOS, PlugXR ensures there is no coding required and absolutely no dependency on a developer, software or hardware.

With easy migration between SDKs and a ton of other features which are mentioned in detail in this Blog , PlugXR is leaving no stones unturned in making the creation of AR easy and accessible for mainstream adoption, thus establishing ourselves as the pioneers in this technology, one app at a time.