The real estate sector has started adopting new technologies. Hence, Augmented Reality (AR)is slowly entering the industry. Augmented Reality in real estate provides a better customer experience by bringing virtual real estate buildings into physical spaces in an interactive manner.

Augmented Reality in real estate has a great future. As we move into a world where more and more people can get their hands on AR technologies, you must understand how to use them in your business.

You can understand real estate augmented reality as a live view of a physical building (in the real world) with real components and added computer-generated sensory input, such as graphics, GPS data, sound, or video.

How are real estate companies using Augmented Reality?

Augmented Reality in real estate is being used to help people visualize the homes, offices, or stores they are about to buy. It can also be used by both buyers and sellers, with varying degrees of effectiveness depending on their goals.

Buyers want to get a sense of how their new house or office building will look from every angle, which means they need an accurate depiction of what the interior layout looks like—especially if any features might make this building stand out from others in its area or neighborhood. It is where Augmented Reality in real estate comes into play: You can use your phone or tablet as an interface for below benefits:

Creating 3D models of buildings:

Augmented Reality in real estate can help you recreate the 3D models of buildings for an immersive experience. If you have a vision for a property or want to create blueprints of an existing building, AR technology can help you visualize your plans before they’re ever built. With the help of an app like SketchUp Pro or Autodesk Revit Architecture, architects can map out their designs using virtual tools such as markers and pens (or even hand gestures).

Once completed, you can share these models with clients so they can see what their new home will look like before moving forward with construction plans—all without leaving the comfort of their homes!

Virtual tour:

The virtual tour is another great application of Augmented Reality in real estate. Customers can view the homes they’re interested in from the comfort of their homes by taking virtual tours. Any property for sale, whether built or still in the design stage, may be visualized with AR Tours.

Renovation proposals and client requirements function nicely using AR as well. With as much detail as the client desires, construction builders and interior designers have incredible choices for sending images that appear real.

Distant Maintenance:

Frequently managing many properties while traveling large distances to satisfy your client’s needs can be demanding. With the application of Augmented Reality in real estate for maintenance, a property manager can produce a digital 3D representation of such properties.

What are the benefits of Augmented Reality in Real Estate one must pay attention to?

KPIs drive businesses. Hence, what matters to companies, whether real estate or not, is how AR can fit into its business applications and add newness to its traditional operations, thus saving resources and bringing in sales revenue, engagement, and much more. Following are some of the most desired benefits of Augmented Reality in real estate one must pay attention to:

1. Saves Time And Resources

One of the most regular problems real estate companies run into is the duration of property tours. Customers and realtors spend less time touring properties when using AR virtual tours. Additionally, this suggests that clients can decide more quickly. They can focus on their choices, take a quick tour of the properties they’ve shortlisted, and choose which best suits their needs.

Additionally, realtors are saved from the headache of continually going over the same property attributes with various clients. When these elements are combined, buyers and sellers can save time and resources.

2. Visualization

Prospects frequently have trouble seeing themselves in a space when it is represented in traditional 2D. Realtors may also face difficulties because of this. Augmented Reality in real estate can help real estate developers close the gap between rental properties and potential tenants. Real estate companies can now sell vacant or even incomplete buildings thanks to the deployment of AR. 

They can create 3D models of these qualities and modify them to meet any client’s needs to provide an ideal depiction. Clients can simultaneously examine any property’s 3D model and acquire current details like amenities or floor plans. It leads to successful lead closure.

3. Reduce Costs 

With AR, you can show potential buyers exactly what their homes will look like in their neighborhoods. It helps them understand how much space they’ll have on average and whether or not certain features are available. It also allows for more accurate home pricing, reducing potential errors or inaccuracies in either side’s estimates.

4. Increase Property Value

When you know exactly how much space your house will be able to offer—whether it’s 10 feet more than originally thought or just one extra bedroom—you’ll be able to make better decisions about upgrades that can improve its value faster than ever before! The best part is that these improvements will only cost you money if they’re done right away; otherwise, any additional costs won’t be associated with keeping up with modern standards (which means less stress).

5. Analytics & Deep Links

You can get more in-depth information about your clients using Augmented Reality in the real estate industry. Real estate AR apps can generate reports & analytics. Thus, you can analyze the data to find out where clients glanced first and what grabbed their attention during virtual tours. As a result, businesses may provide higher-quality goods and improve customer service.

6. Advertising

Any firm, regardless of the sector in which it works, can profit from utilizing AR technology to market its goods and services. Speaking of augmented reality in real estate, advertisements produce virtual representations of the property, enabling customers to more fully comprehend any property’s features, including the size of the building, the amount of space in each room, the furniture that is included in the sale, and so forth.

Powerful AR Use Cases in Real Estate

Augmented Reality is a powerful tool for real estate agents and developers, but it’s not just for those looking to sell homes. Several ways augmented Reality can help you in your business. Following are some of the augmented reality real estate examples to take inspiration from:

1. Vera

The first real estate augmented reality app, Vera, is a free platform that offers users a 3D model of their property and lets them manipulate it with their hands. The app also includes VR tours and other features like photo editing and social media sharing. 

2. RealAR

RealAR is an augmented reality real estate app that allows users to see their home appearance on renovations. It’s an easy way to visualize potential renovations and changes to your home without buying anything. You can use RealAR for free, but if you want more features or functionality than what is included in the free version (which includes just basic editing tools), then paid plans are also available.

3. MagicPlan

MagicPlan is another real estate augmented reality app that allows users to create floor plans and 3D models of their homes. The app can create floor plans for homes, condos, apartments, offices, and more. The MagicPlan team has been working on this project since 2014, and they are now ready to launch their first version.

4. Curate by Sotheby’s

Curated by Sotheby’s is a mobile app that allows users to explore the world’s most expensive homes. The app uses augmented Reality to give you a 3D tour of these properties and view videos of them. The virtual reality mode included in this app allows you to walk through an actual home and see how it looks from all angles, including down into its basement or attic space.

5. AirMeasure

AirMeasure is a mobile app that allows you to measure the dimensions of a room using augmented Reality. The app uses a combination of computer vision and machine learning to accurately detect the dimensions of a room with a smartphone camera, then displays them in real time for all users to see. The AirMeasure team has developed an algorithm that takes advantage of both human and artificial intelligence, which allows it to achieve high accuracy levels even when compared to professional measuring tools like lasers or tape measures.

How will Augmented Reality In Real Estate thrive in the future?

Augmented Reality will make real estate transactions easier and more efficient by helping buyers find the perfect home and agents market their properties better.

Users can virtually explore different properties in an interactive 3D environment that can be viewed through any mobile device with a screen size between 7 inches and 10 inches. This type of technology allows users to interact with these properties by placing virtual markers on them, such as doors or windows, which can be explored using a camera on their phone (or tablet). The user can also use this feature while they are at work or out enjoying themselves, so they don’t have to wait until they get home again before being able to see what’s available around town!

In today’s world, there are many ways that AR can be applied to help customers understand what they need in their next home, whether it’s a new construction project or an older property. The future of AR looks bright for everyone involved: agents and brokers alike! For those interested in learning more about how this new frontier can help them succeed at their careers—and possibly even make money.


As technology advances and becomes more accessible, we will see a rise in AR applications in real estate. It can enhance brand presence, improve customer service and sales, and increase revenue while helping you maintain your competitive edge against others in the industry.

While AR is still in its nascent stages of development, there are already many exciting new and evolving platforms to help you integrate it into your real estate business. PlugXR Platform is one such tool with a few impressive use cases, helping creators build real estate AR experiences that ease virtual tours of property with utmost interactivity.



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