Augmented Reality in Ecommerce businesses can enhance the online shopping experience by providing customers with a greater sense of product presence, size, as well as functionality. This enhanced customer experience can be achieved through AR apps or websites, enabling customers to visualize how a piece of furniture would look in their home, try on makeup virtually, or even see how a product works.
AR can also be integrated into product packaging as an unboxing experience. The goal of AR in Ecommerce is to provide a more engaging shopping experience and help shoppers make more informed purchasing decisions by better understanding the products they are interested in.
- Augmented Reality in Ecommerce
- Types of Ecommerce brands using Augmented Reality
- How can small enterprises implement AR-based Ecommerce?
- How can augmented Reality and Ecommerce come together to boost KPIs?
- Advantages of Augmented Reality for brand promotion in E-commerce business
- How PlugXR can help you use augmented Reality in your online business
Augmented Reality in Ecommerce
Augmented Reality blends the real world with digital information as well as interactive experiences. Retailers can also use AR to create virtual showrooms as well as interactive product displays, making it easier for customers to discover new products and make informed buying decisions. Additionally, AR can be used by Ecommerce retailers to improve the online shopping experience by providing customers with more detailed product information and allowing them to see products in context, such as furniture in a room.
Furthermore, the benefits of AR are not limited to customers; retailers also can take advantage of it to improve their operations as well as sales. In particular, it can reduce the costs associated with physical storefronts while providing retailers with valuable data on customer preferences and behaviors. Furthermore, augmented reality in commerce can help logistics companies optimize how they handle, pack, and ship products.
Types of Ecommerce brands using Augmented Reality
Any company, regardless of its industry, can use augmented reality. This technology can enhance online shopping experiences for a wide range of products, from small items like snacks to larger items like vehicles.
Here are some augmented reality examples that explain the use of AR in Ecommerce by different categories of Ecommerce brands:
1. ECommerce Retailers
Many retailers, such as clothing, furniture, and electronics Ecommerce brands can benefit from AR by allowing customers to try on clothes, see how furniture looks in their homes, or explore the features in a virtual environment.
2. Online Home Improvement Brands
Home decor and furniture brands can create interactive showrooms and virtual products that customers can see and interact with before deciding to buy.
3. Beauty and cosmetics
Companies can allow their customers to try different makeup looks or hairstyles before committing to a purchase. This could be especially effective because products like cosmetics are often not exchangeable- if a customer makes a purchase, they have to stick with it.
In a nutshell, any company that sells physical products and wants to improve customer satisfaction and engagement can use augmented Reality to enhance their Ecommerce business- and this is not limited to large-scale businesses.
How can small enterprises implement AR-based Ecommerce?
Small businesses should be encouraged to incorporate Augmented Reality in Ecommerce, as it can greatly enhance the customer’s experience, which can ultimately translate into increased sales and returning customers, maybe even brand loyalty. Ecommerce relies heavily on visual representation, and by using AR, businesses can provide customers with an immersive and interactive experience. Better customer experience promotes a positive product perception and encourages customers to purchase, perhaps even re-purchase. AR technology can also help small businesses stand out in their niche markets and give them a competitive advantage.
Small enterprises can run their Ecommerce business with augmented reality by incorporating technology into their online store as well as marketing strategies. One can do this by:
1. Creating interactive product displays
Small businesses can use AR to create interactive product displays that allow customers to explore products in more detail. This can include virtual try-on features for clothing or furniture or 360-degree product views for electronics.
2. Offering virtual showrooms
Small businesses can create virtual showrooms to showcase their products interactively and engagingly. This can include virtual walkthroughs of a store, product demonstrations, and more.
3. Enhancing product description
Small businesses can use AR to enhance the product descriptions on their Ecommerce website, adding interactive elements that give customers a better understanding of the product.
4. Using AR in social media marketing
Small businesses can use AR in their social media marketing campaigns, such as creating virtual product try-on filters for Instagram, to engage with customers and drive traffic to their Ecommerce websites.
5. Provide virtual customer service
Small businesses can use AR to provide virtual customer service, for example, through live video calls or chatbots that assist customers with questions, complaints, or problems.
By incorporating Augmented Reality into their Ecommerce strategy, small businesses can stand out from their competitors, increase customer engagement and satisfaction, and boost sales. Additionally, small enterprises can consider using third-party platforms that already provide AR features to enhance their Ecommerce experience.
All businesses can utilize the benefits of augmented reality in their Ecommerce operations, across sales and operations. By incorporating this technology, businesses can provide customers with a more engaging and immersive experience that will increase their satisfaction and the chances of them returning. With technological advancements, businesses have access to various tools and features that can help set them apart from their competitors. By making smart choices in how they use these tools, businesses can greatly improve their Ecommerce operations.
Augmented reality in Ecommerce is a particularly powerful tool as it gives the business the ability to provide customers with a unique and satisfying experience. Making a customer feel better informed about a product can create lasting impressions. By adding augmented reality to their Ecommerce storefronts- be it an app or a website- businesses can attract customers to their virtual storefronts and drive sales. Overall, businesses of all sizes can improve their Ecommerce operations using augmented reality technology.
How can augmented Reality and Ecommerce come together to boost KPIs?
Businesses consider incorporating Augmented Reality (AR) into their Ecommerce operations primarily to boost the following KPIs:
1. Increased sales
A personalized, engaging, and interactive shopping experience boosts customers’ confidence in making buying decisions, ultimately increasing sales numbers.
2. Better product visualization
Businesses can use AR to provide customers with a better understanding of products, such as showing how a piece of clothing looks on a person or how a piece of furniture would look in a room.
3. Reduced costs
AR can reduce the costs associated with physical storefronts and increase the efficiency of logistics and inventory management.
4. Competitive advantage
Today, businesses are just starting to add immersive technology to their business applications. Thus, early adoption of the technology is likely to provide a competitive advantage and differentiate them from their competitors.
5. Data collection
Augmented Reality can help retailers collect customer preferences and behavior data, which businesses can use to make better business decisions.
Advantages of Augmented Reality for brand promotion in E-commerce business
Brand promotion helps increase awareness and trust in an Ecommerce business, leading to more customers and sales. Owing to the availability of no-code platforms, all businesses, small or big, can opt for a cost-effective, creative, and user-friendly platform for building AR applications that integrate with their existing Ecommerce website.
How PlugXR can help you use augmented Reality in your online business
PlugXR is a platform that allows businesses to easily incorporate augmented Reality (AR) into their online presence. Some of the ways it can help you incorporate AR into your online business include the following:
1. Creating AR content
Businesses can use PlugXR’s rich assets – 3D models, animations, sound, text, and video clips to create viral-worthy AR content. It can help them create engaging and interactive AR experiences that promote their products and services.
2. Integrating AR into existing platforms
You can integrate immersive apps into various platforms, such as Ecommerce websites, social media platforms, and mobile apps. It allows businesses to easily add AR experiences to their existing online presence, such as an AR Ecommerce app, without needing additional development or technical expertise.
3. Analytics
Streamlined reporting & analytics helps businesses understand how their AR content performs and how users interact. It can help them optimize their AR experiences to increase engagement and conversions.
4. Customizable Templates
You can access customizable AR templates for various use cases like Ecommerce product visualization, brand promotion, education, and training.
5. Cross-Platform Support
Supports multiple platforms like Web, iOS, and Android, which helps to run the same augmented commerce experience across platforms and devices.
AR in Ecommerce provides brands the opportunity to enhance the shopping experience they offer to their customers, thus, helping customers make more informed purchasing decisions. Brands, thus, significantly improve Ecommerce sales and reduce product returns.
