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Sales & Marketing
Digital Marketing Manager
Graduate or Post Graduate or MBA Marketing
6 - to 8 yrs
As per Industry standards
ABOUT THE ROLE
As a Digital Marketing Manager, you will play a key role in developing our product positioning. You will help in developing our go-to-market strategy by working along with various teams including Product, Sales, Content, and Design.
You will be responsible for understanding the market landscape, identifying the Total Addressable Market (TAM), segmenting your target audience, and creating the strategic positioning, targeting plan, and channel mix to generate the organization’s pipeline goals.
You will also be responsible for developing market & competitive intelligence, value proposition & sales enablement materials.
You will work closely with the marketing, product, and sales functions to build a robust launch and pipeline generation plan.
You will build & execute the growth marketing strategy for our B2B solution, using a variety of channels.
You will lead SEO & content strategy and operations for our B2B solution.
You will work closely with the product team to help determine the near- and long-term product roadmap.
Plan and execute all digital marketing, including web, SEO/SEM, marketing database, email, social media and display advertising campaigns; Weigh-in, rationalize, and challenge the thinking to tightly align our digital marketing efforts with the business priorities.
You will set marketing KPIs and build campaign performance reports from time to time.
You will assist sales and business teams with lead generation, and industry fitments as well as through sales kits and various collaterals such as testimonials, case-studies to better the conversion funnel.
You will help us deepen our understanding of target market segments and relevant audiences through competitive and market intelligence.
REQUIREMENT & RESPONSIBILITIES
Strong understanding of marketing roles in a professional services firm - marketing communications, campaigns, operations, and reporting.
Strong grasp of fundamentals of digital marketing knowledge in the areas including web, SEO/SEM, social media – organic and paid.
6– 8 years of experience in developing and executing impactful digital marketing strategies.
Ability to plan, analyze, and present data in intuitive graphical formats and interesting frameworks.
Experience with A/B and multivariate experiments.
SAAS based industry experience is an Advantage.
Experience in the AR and VR industry will be an advantage.
Can act and work as a digital expert/advisor with the leaders providing suggestions around strategy, planning, and impact reporting of various digital campaigns curated as per business priorities.
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
Experience in setting up and optimizing Google Adwords campaigns.
Expertise in MS Office skills, especially Excel and PowerPoint, and ability to integrate various technologies to support marketing efforts.
Good understanding of digital and key social media platforms – Twitter, LinkedIn, SlideShare, etc.
Big picture thinker with an ability to manage multiple and complex business priorities.
Ability to make connections in a highly matrixed environment, with an eye on integration.
Attention to detail with an ability to make critical decisions and develop plans to execute.
Persuasive communication skills with an ability to gain consensus.
Up-to-date with the latest trends and best practices in online marketing and measurement.