Tractors and Farm Equipment Limited

GOAL

The goal was to create an interactive and immersive experience for potential buyers to explore and understand the advanced features of TAFE vehicles.

Problem

TAFE – Tractors and Farm Equipment Limited was facing a challenge in demonstrating the advanced inner workings of their vehicles to potential buyers. It was possible only by physically splitting the vehicles. When the buyers are unable to fully experience the features, it results in longer sales cycles, or loss of business.

solution

TAFE approached PlugXR to solve this problem. We created Android, iOS, and Web AR apps within 2 days, which would have taken 3 months with any other platform.

The AR apps allowed potential buyers to experience the inner workings of TAFE vehicles in a virtual environment without physically splitting the vehicles. The AR apps were designed to be user-friendly and intuitive, making it easy for potential buyers to explore and understand the advanced features of TAFE vehicles.

Outcome

TAFE was able to demonstrate the advanced inner workings of their vehicles in a virtual environment, resulting in a 60% shorter sales cycle and 72% increased customer engagement. It received positive feedback from potential buyers, who appreciated the interactive and immersive experience.