In the new age of business and commerce, you cannot miss AR. It creates a generational difference between how top enterprises engage their customers and traditional ones. What’s notable here is that AR is not a big deal today with constant innovation and robust technology developments. An Augmented Reality (AR) business card, thus, becomes a necessity for brands and people today to have the edge over orthodox networking means and printed business cards.  

Here, we will discuss how Augmented Reality transforms business cards, how they can greatly impact your brand image, and increase your brand’s recognition with their unique attributes. We will also discuss how it can help brands represent themselves most recognizably.

How to create an Augmented Reality (AR) business card?

You are in the right place if you believe it will cost a lot. With no code solutions like PlugXR, you spend almost minimal cost and resources to create your AR business card, all with easy drag-and-drop. Our forever-free plan makes creating AR business cards free and easy.

With a few simple steps as follows, you can create a stand-out web-based AR Business card on the PlugXR Platform:

  1. Get your assets ready: Assets you will need include a physical business card, a 3D avatar that resembles you, a video clip, and other elements like a button (or link) to your portfolio, social media profile, etc.
  2. Add assets on the grid: The next step is to upload these assets on the grid and organize them, putting all the elements together in the right place.
  3. Add actions to the assets: Add actions to your assets, like gestures and body movements to the 3D avatar, text pop-ups, links to social media buttons, and others as per your creativity.
  4. Save and publish: The final step is to save, preview, and publish your experience. Saving is crucial to ensure you do not lose assets and actions applied to them. Preview lets you see how the card will finally appear before you publish it.

What assets can you add to your AR business card?

  1. Contact Information – Add all critical contact details that make communication smooth and easy.
  2. Digital Pictures (DP) – Add your latest 2D image to the physical business card.
  3. A 3D Avatar – Add a 3D avatar in AR that resembles you in real life.
  4. Videos: Pitching yourself or your business can be best with videos. Consider adding a video to the experience.
  5. Social Media Links – Add links to your social media accounts that speak details about you and your business.

The Advantages of an Augmented Reality (AR) Business Card

AR has already become a staple in the business world with AR advertisements, AR-based platforms, and Interactive Physical displays. Most people, especially the younger generation, have accepted this change with open hearts. Adopting them right can do wonders for your brand image.

Elevating Brand Visibility

Create unique and creative AR experiences that engage users. Getting overwhelmed with the possibilities is normal. However, focus on adding elements that can help bolster your branding efforts and appeal to viewers.

You can also redirect the customer to your catalog or product directory that they can explore. Adding Social Media links and product pages are a few of the most popular ways people create AR business cards. As more and more people use business cards, the gathered data will be a goldmine to be analyzed to understand customer preferences and the areas where improvement can take place.

Make strategic connections

Augmented Reality business cards allow you to share rich multi-media brand content and virtual experiences immediately when networking, forming deeper connections as people engage with your brand story. It could help you create and tell a brand story that sells, making your card memorable.

Scanning your AR card becomes an exciting experience rather than a routine exchange. It engages people more deeply with your brand, capturing their attention and creativity. You share your brand story in a more immersive, visually dynamic way that builds stronger professional relationships and expands your network. 

Enhance customer experience

Today, new businesses are keen on automating their workflow. Adding immersive tech is one of the initiatives that businesses are taking. And AR is the easiest to begin with. 

The customer’s perception of you and your brand is crucial. Today, AR is a crucial element in the customer’s journey. By adding AR business cards in the initial encounter and doing things right later in their journey, you will ensure an enhanced overall customer experience.

Generate leads

The conventional approach leads to slow growth. Having an edge over the competition requires differentiation. An AR business card can be the key driver for attracting new customers.

A cutting-edge brand is always preferred over its peers following traditional approaches. Adding AR to your paper business card will help you establish yourself as a modern-day business, thus generating leads.

Stay top of mind – create a distinct brand image

To stay on top of minds, customers must perceive your brand as a cutting-edge, modern business. Thus, making it simpler and adding interactive elements could make your card stand out. The more interactive it is, the higher the chance that users will connect more with it, and there is a much higher chance that more customers will remember you or your brand and products. 

You get the freedom to go beyond what is possible with a paper-based business card. You can fill it with information as you wish and create an experience that spreads and engages users better.

Things you must take care of

Keep the AR stuff on-brand. Use your logo, fonts, colors, imagery, and all the visuals in the AR so it looks seamless with your branding. Make sure the voice and messaging match your brand style, too. That way, the high-tech AR still feels you. The tech should enhance your branding, not compete with it. If the AR experience on your card aligns with your core brand identity, you get the benefits of AR while strengthening brand recognition.

Augmented Reality (AR) Business Card Examples

Let us take a look at some of the best examples you can refer to before you make one for yourself: 

Matt Watson

One of the most popular designs for an AR business card is displaying all the professional information along with a short introduction. This card shows all the basic information in a simplified and unique manner that looks pleasing to the eyes and is easy to interact with at the same time.

Image Credit: Matt Watson – Business Card

Yantravat enterprise

This business card is a good example of a business card that a brand can get for their use. By displaying the information related to the company and also including the services that make them unique. You can also include videos and project reports done in the past to increase trust and credibility.

Yantravat-enterprise-business-card
Image Credit: Yantravat Enterprise

Future trends

Augmented Reality (AR) business cards are sure to become more advanced and immersive. We’ll likely see holographic projections from cards, detailed product demos in AR, location-based AR experiences, integration with smart glasses or profiles, sustainable materials like organic paper or digital-only formats, and personalized promotions for each user. 

As the technology develops, AR cards will enable more interactive and tailored branding on an individual level. The future possibilities are vast for AR to transform business cards into fully customized branding portals.

Key takeaways

You can use AR as a business or as an individual in many ways. However, an AR business card is the best thing to begin with, especially if you are still trying to understand how it works and want to brainstorm and explore more advanced and creative ways. Unlike traditional cards, it is a massive upgrade over usual business cards, fetching rewards to grow your network massively. Sign up for the PlugXR platform, the first step towards creating your own AR business card for free. Or, book a demo now!

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9 Comments

  1. creating business card into reality using ar is great. and good article.

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